As Director of Organic & AI Search, Patrick Coyne leads the strategic integration of traditional SEO and emerging AI-driven search technologies and strategies like generative engine optimization (GEO) and answer engine optimization (AEO) – driving sustainable, long-term visibility for brands. With deep expertise in technical SEO, content strategy, and AI search optimization (including platforms like ChatGPT, Perplexity, and Google AIO), Patrick specializes in creating data-backed, future-ready strategies that maximize discoverability across both legacy and next-gen search ecosystems, helping brands stay at the forefront of the search evolution.