Reach the right healthcare professionals, researchers, and decision-makers with precision. Arc Intermedia designs compliant, high-performing pharma and biotech PPC campaigns that drive qualified leads, amplify your authority, and ensure your innovations are seen by the audiences that matter most.
We combine deep industry knowledge with precision-targeted paid advertising strategies, including search campaigns, display and retargeting ads, and regulatory-compliant messaging. Our data-driven approach ensures your innovations reach the right healthcare professionals and decision-makers while driving measurable growth and qualified leads.
Identifying high-intent medical, scientific, and patient-centric keywords alongside detailed audience segmentation (e.g., specific physician roles and research interests).
Building granular campaigns around therapeutic areas, specific products, clinical trial phases, or research publications.
Advising on and optimizing landing pages to ensure they are clear, compliant, and designed to convert relevant traffic.
Precisely targeting regions for clinical trials, conferences, or product availability, while excluding irrelevant geographies.
Continuously monitoring performance, adjusting bids, refining targeting, and A/B testing ad creative to maximize efficiency and improve results.
Providing transparent reports on key metrics such as impressions, clicks, cost-per-acquisition (CPA) of patient enrollments or HCP engagements, and overall ROI.
We start with a free consultation to understand your products, target healthcare audiences, and PPC objectives.
We review any existing campaigns and evaluate market opportunities, compliance considerations, and audience targeting gaps.
Using audit insights, we create a custom PPC plan designed to reach healthcare professionals, researchers, and key decision-makers.
We launch and manage campaigns with precision, ensuring messaging stays compliant and targeting is optimized.
Campaigns are continuously tracked and refined using data-driven insights to maximize ROI, qualified leads, and audience reach.
Arc Intermedia is a leading pharmaceutical ad agency that combines deep industry knowledge with cutting-edge PPC strategies. We are committed to helping you effectively communicate your scientific advancements and drive meaningful engagement within the healthcare and life sciences communities.
Pharma/Biotech PPC involves running targeted paid advertising campaigns for pharmaceutical and biotech companies. These campaigns reach healthcare professionals, researchers, patients, and investors while staying fully compliant with industry regulations.
PPC provides immediate visibility for new drugs, clinical trials, medical devices, or biotech innovations. It helps you reach the right audience at the right time, generate qualified leads, and complement long-term marketing efforts.
We follow FDA, EMA, and other global regulatory guidelines, reviewing all ad copy, targeting, and landing pages to ensure campaigns are both effective and legally compliant.
Depending on your goals, we can target healthcare professionals, researchers, hospital decision-makers, patients (where allowed), and investors using highly specific demographics, keywords, and placement strategies.
Unlike pharma/biotech SEO, PPC can generate traffic and leads immediately after launch. However, measurable improvements in lead quality and ROI typically appear after 4–6 weeks of optimization.
Costs vary depending on your target audience, campaign scope, ad platforms, and competitiveness of your market. We create tailored budgets to maximize ROI while staying efficient.
Absolutely. PPC drives instant visibility and leads, while pharma/biotech SEO builds long-term authority. Together, they create a balanced strategy that boosts both immediate impact and sustainable growth.
Google Ads and Bing are common for search campaigns, while LinkedIn, programmatic display, and healthcare-specific networks can be used to reach professionals and investors more precisely.
Looking for precise and compliant digital advertising? Partner with Arc Intermedia for expert Pharma/Biotech PPC services.
Fill out our form or call 610.225.1100 to get started today!
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