Generative Engine Optimization Strategies

Effective Generative Engine Optimization (GEO) strategies are holistic, integrating technical and content-based approaches. The first step is to nail the basics of traditional SEO, as AI models still rely on these signals to understand a website’s authority and relevance. From there, the focus shifts to building mentions and co-citations across the web to increase a brand’s authority. By getting your brand mentioned on other reputable websites, you create a digital footprint that AI models recognize as a signal of trust.

Another crucial strategy is to create a comprehensive knowledge base that answers all of your audience’s questions, structured in a way that is easy for generative engines to understand. This involves creating in-depth articles that cover a topic from all angles, ensuring there are no informational gaps. Finally, a GEO strategy must include ongoing tracking of brand visibility and sentiment across various LLM platforms. This allows you to react to changes in the AI landscape and make data-driven decisions. At Arc Intermedia, we employ a methodical, seven-step action plan to help clients win in this new era of AI search, ensuring their brand becomes an authoritative voice that is cited and trusted everywhere.