How to do Generative Engine Optimization

To execute a successful Generative Engine Optimization (GEO) campaign, you must move from a keyword-centric to a topic-centric approach. First, conduct thorough research into your audience’s conversational queries and the questions they ask. Next, create in-depth, expert-level content that directly and definitively answers those questions. This content should be meticulously structured with clear headings, summaries, and lists to make it easily digestible for AI models. It’s also vital to build a strong internal linking structure that connects all of your related content, reinforcing your site’s authority on a given subject.

You must also implement relevant Schema markup, such as FAQPage and HowTo, to provide AI with structured data about your content. This gives the AI the information it needs in a language it can understand, increasing the likelihood of a citation. Finally, focus on building your brand’s overall authority and trustworthiness across the web, as this is a key factor in whether AI models will choose to cite your content. At Arc Intermedia, we provide comprehensive, end-to-end GEO services that guide clients through this entire process, from initial strategy to execution and ongoing optimization.