Is AI Overview Accurate?

The accuracy of Google’s AI Overviews is a subject of ongoing debate and depends heavily on the quality of the sources used. While the AI is designed to synthesize information from a variety of reliable sources, it can, on occasion, make mistakes or provide an answer based on outdated, biased, or incorrect information. This is why it is critical for brands to create the most accurate, authoritative, and fact-dense content possible.

By becoming a definitive source on a topic, a brand can increase the likelihood that its correct information is cited and decrease the chances of inaccurate information being displayed. Google’s AI places a high value on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals. Therefore, by focusing on building a strong E-E-A-T profile, you can improve the accuracy and trustworthiness of your content in the eyes of generative AI. Arc Intermedia focuses on building these signals to ensure our clients’ content is consistently reliable and accurate.