Is AEO Replacing SEO?
No, Answer Engine Optimization (AEO) is not replacing traditional Search Engine Optimization (SEO). Rather, AEO is evolving as a complementary layer to SEO, specifically targeting how businesses appear in AI-generated answers and voice search.
What Is AEO?
AEO focuses on optimizing your website content to be selected by answer engines. Tools like Google’s SGE (Search Generative Experience)/AIO (AI Overviews), Copilot, and AI assistants that synthesize content directly into answers, rather than showing a list of links (SearchGPT, perplexity.ai, etc.).
How AEO and SEO Work Together
- SEO ensures your content is indexable, relevant, and ranks well in search results.
- AEO optimizes that content for inclusion in direct answers and AI summaries.
Key AEO tactics include:
- Structuring content with clear questions and concise answers
- Using schema markup (FAQ, How-To, Product)
- Focusing on topical authority and credibility
AEO Is an Extension, Not a Replacement
AEO builds on traditional SEO by considering how LLMs interpret and summarize content. Businesses still need to rank in Google and maintain site visibility across organic results.
Learn More About AEO From Arc Intermedia
Need to future-proof your content for both search and AI engines? Arc Intermedia blends technical SEO and AEO strategies to position your brand as the best answer across channels. Let’s talk. Contact us online, or call us at 484-960-7337.