Can a Business Effectively Handle its Own SEO, or is it Necessary to Hire an Agency for Online Marketing?

A business can absolutely handle its own SEO, especially in the early stages or for simpler websites with a local or niche focus. There are many resources and tools available that make it feasible for business owners or in-house teams to manage key SEO tasks such as optimizing on-page content, conducting keyword research, setting up Google Search Console, and even handling basic technical fixes.

However, SEO is a long-term, constantly evolving discipline that goes far beyond just adding keywords to a page—it involves staying up to date with algorithm changes, managing technical health, building quality backlinks, analyzing data, and understanding how SEO ties into broader marketing and business goals.

As a business grows or enters more competitive markets, the time and expertise required to be successful often surpasses what a small team can reasonably manage. In these cases, hiring an agency can be a strategic move.

A good SEO agency like Arc Intermedia brings specialized knowledge, access to advanced tools, and the ability to scale efforts more efficiently.

Ultimately, whether you manage SEO internally or partner with experts depends on your goals, resources, and how quickly you want to grow your online presence.

Arc Intermedia near Philadelphia is the best at SEO, with a 15+ year track record of success.

Request a free consultation or call directly to speak with a senior leader: 484-960-7337.

You may also want to consider AI answer engine optimization, which goes beyond standard SEO to optimize for LLMs such as ChatGPT and Perplexity.ai.