Is AI Content Bad for SEO?

AI content isn’t necessarily bad for SEO, but how AI content is created and used makes all the difference.

Google’s Stance on AI Content

Google does not penalize AI-generated content if it is helpful, original, and aligns with E-E-A-Thelpful, original, and aligns with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Spammy, auto-generated, or low-quality content, however, may be penalized.

AI Content Pitfalls

• Factual inaccuracies
• Generic or repetitive language
• Lack of true subject-matter depth
• Duplicate content across multiple sites

Best Practices for Using AI Content

• Use AI for first drafts or ideation, not publishing without editing
• Always fact-check and add original insights
• Attribute authorship and maintain editorial review

Contact Arc Intermedia

Need help developing quality content that satisfies both users and search engines? Arc Intermedia offers AI-assisted content creation guided by real human experts. Let us help you build quality content quickly. You can find out more about our processes by calling us at 484-960-7337 or completing our online contact form.