What’s Your AI Overviews Strategy?

An effective strategy for Google’s AI Overviews is about aligning your content and site structure with how generative search interprets and assembles information.

Early signs suggest that AI Overviews prioritize content that’s authoritative, well-structured, and semantically clear. That means the emphasis is shifting from individual keyword rankings to topic depth and entity alignment. Websites are more likely to be surfaced as part of AI-generated summaries if they:

• Cover a subject comprehensively
• Demonstrate topical authority through internal linking and consistent publishing
• Use structured data (like FAQPage, HowTo, Product, etc.)

Other elements weighed heavily include:

• Brand reputation
• Link profile quality
• Publisher credibility

This means digital PR, thought leadership, and high-quality backlinks are important levers, and publishing content on websites that aren’t yours is more impactful than ever.

From a content standpoint, the focus is on clarity:

• Answer questions directly
• Use plain language
• Reduce fluff or overly promotional language.

We’re also starting to see that being cited as a source in AI Overviews doesn’t necessarily correlate with ranking first, so SEOs need to think more like publishers by creating helpful, accurate, and digestible content that’s easy for the LLM to summarize or reference.

Long term, it’s less about optimization hacks and more about investing in content quality, structured organization, and trustworthy digital signals.

Want to continue this conversation? We’re Arc Intermedia and we’ve been doing digital marketing for more than 15 years. We were also one of the first to offer an organic visibility and AI program. Give us a call and you’ll talk directly to one of our agency leaders: 484-960-7337.