726% Explosion in AI Search Traffic for Retirement Community Network

National retirement community non-profit Acts Retirement-Life Communities worked with long-term partner Arc Intermedia to pioneer an AI search and generative engine optimization program designed to strengthen Acts’ presence across LLMs and AI search results.

Overlay of LLM logos over a photo of an outdoor space at a senior living comunity
The

Challenge:

As AI-powered search platforms and large language models began reshaping how users discover information, Acts Retirement-Life Communities sought to ensure its brand maintained strong visibility and credibility in these new environments. Traditional SEO performance remained strong, but emerging AI-driven search behaviors — where users increasingly rely on conversational AI, summarized answers, and voice-activated results — required a new, forward-thinking approach.

Arc's

Strategy:

Arc Intermedia had been developing a comprehensive, data-informed strategy for years to tackle AI visibility. The blueprints were carefully adapted to fit Acts’ specific audience and needs, and included the integration of technical elements, on- and off-site content optimization, and new conversational search research.

Arc's

Solutions:

Arc and Acts were already working together on tactics to optimize for Google Featured Snippets, voice search, and more. Now was the time to go bigger and further, expanding every aspect of the organic visibility program. This included:

  • Refreshed and revitalized content to align with multiple AI models.
  • Applied proprietary research on content structure, language, formatting, and schema preferred by AI platforms.
  • Enhanced site architecture and internal linking to increase content discoverability by AI crawlers and LLMs.
  • Expanded Google Business Profiles and other online listings.
  • Created and distributed short-form content (infographics, videos, and articles) across third-party platforms to increase brand authority signals.
  • Monitored AI-generated citations and AI Overview visibility to guide content updates.
  • Launched branded Acts Reddit and Quora accounts to participate in relevant discussions, answer user questions, and identify emerging content opportunities.
  • Used Reddit and Quora insights to inform new content creation targeting AI-driven and conversational queries.
  • Much, much more, including social media and YouTube optimization; review site, directory, and local listing optimization; and technical enhancements including a long-tail keyword and question-driven knowledge base addressing real user queries.
The

Results:

Conversion rate increased! And that’s based off even higher traffic, as well. AI visitors converted 36% better than average, confirming the commercial value of conversational search visibility, with a more than 7x AI traffic increase year-over-year.

Through their partnership with Arc Intermedia, Acts Retirement-Life Communities has positioned itself as a front-runner in AI search and generative engine visibility. This innovative program future-proofed Acts’ digital presence and demonstrated how adapting early to AI-driven search ecosystems can deliver tangible marketing and conversion results.

Key Stats

Increase in conversion rate
0 %
Increase in AI search traffic
0 %
Increase in total AI citations
0 %
Increase in ChatGPT traffic
0 %

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