At Arc Intermedia, we elevate first-party data management by transforming fragmented prospect information into a refined strategic asset.
Our consulting and implementation expertise spans the leading data, CRM, and marketing platforms, allowing us to leverage existing platforms that segment, score, cleanse, and enrich data with precision.
By centralizing insights and activating audiences intelligently, we help brands leverage their own data for better targeting, stronger personalization, and more cost-efficient marketing and advertising. Arc turns first-party data into measurable advantages that fuel clarity, performance, and more predictable growth.
Digital marketing is a business investment and must produce real returns. It’s what our clients expect. It’s what we deliver.
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First-party data should power sharper targeting, better ROI, and stronger loyalty, not sit scattered across systems. Once we understand goals and tech stack, we follow a clear process to centralize, clean, and activate data so it drives real growth
Work to fully understand project goals and business needs
Work with existing tools and processes or recommend them if needed
Fully sharpen those tools through seasoned experience in everything from HubSpot to Salesforce to the top CDPs
Track and report on absolutely everything
Provide extensive training and support
Make data-driven adjustments as needed
Certifications, continuing education, platform partnerships, and top tech tools aren’t just perks. At Arc Intermedia, they are requirements and our clients are the beneficiaries.
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First-party data is information that a business collects directly from its customers and audience. It can come from a website, apps, forms, email interactions, purchases, or CRM. It's the most valuable and reliable data that can be used because its exact source.
First-party data is information you collect directly from your own sources, such as your website, email sign-ups, and CRM. You own it and control its usage. Second-party data, on the other hand, is another company’s first-party data that you acquire through a direct partnership, usually with a mutually beneficial agreement. Third-party data is collected by a large aggregator from many different sources and then sold to other companies. Its accuracy and source are often unknown, making it less reliable and harder to use in a privacy-compliant way.
First-party data management services help businesses collect, organize, clean, and activate the data they gather directly from their own customers and audiences. These services ensure that data is accurate, unified across platforms, privacy-compliant, and ready to power stronger marketing performance. They typically include:
In short, first-party data management services in digital marketing turn raw customer information into a usable, reliable asset that improves targeting, lowers costs, and increases marketing ROI.
First-party data has become essential as third-party cookies disappear and privacy regulations tighten. It gives businesses a compliant and sustainable way to:
First-party data is any information a company collects directly from their audience through their own channels. This can include:
This data allows brands to create highly personalized campaigns, improve customer experiences, and increase the effectiveness of marketing efforts.
Arc uses first-party data to build a more effective, efficient, and personalized marketing engine that directly improves campaign results. We help:
By turning first-party data into actionable intelligence, Arc helps increase conversion rates, strengthen customer relationships, and ultimately grow Customer Lifetime Value (CLV) and brand loyalty.
Arc Intermedia provides comprehensive services to help businesses effectively manage first-party data. This includes developing a data strategy, implementing data collection tools like CDPs, centralizing data from various sources, segmenting audiences for targeted marketing, ensuring data quality and compliance, and implementing strategies to use the data to help businesses, such as personalizing the website experience for individual users and better targeting advertising efforts.
We help develop a "value exchange" strategy. We create ways to incentivize users to share their data by offering something valuable in return, such as:
We can also optimize the website's user experience to make data sharing feel natural, trustworthy, and clearly beneficial to the user.
We are platform-agnostic and work with a variety of industry-leading tools, including Customer Data Platforms (CDPs), marketing automation platforms, CRM systems, tag managers, and analytics tools. Our goal is to design a data ecosystem that fits businesses, not force them into a single stack.
Yes. Our team regularly integrates with existing CRM, ecommerce, and analytics platforms to create a unified, seamless data infrastructure. We start by assessing current tools, then identify gaps, streamline connections, and layer in any additional solutions only where they’ll add real value.
Data quality is a priority. We implement regular data hygiene processes, including data validation, de-duplication, and enrichment. This ensures that marketing efforts are based on accurate and reliable information, which leads to better campaign performance and a higher return on investment (ROI).
We build every first-party data strategy with privacy at its core. This includes:
These practices help businesses align with regulations like GDPR, CCPA, and other evolving privacy standards.
The client always owns their data. Our role is to provide the expertise and services to help manage and leverage it effectively. We do not own, sell, or share data with any other parties. Any tools used to store data are the clients, not ours.
Arc Intermedia follows industry-standard security protocols to store and handle data, including:
We prioritize the security of valuable customer information.
While ROI varies by business and industry, a well-executed first-party data strategy can lead to:
Our goal is to use data to drive tangible business results and a positive return on investment. Personalization is the future of advertising, and first-party data is the key to making that personalization possible at scale.
We establish clear Key Performance Indicators (KPIs) from the beginning, such as a higher number of email sign-ups, increased customer lifetime value, or improved ecommerce sales. We provide detailed reporting to track these metrics over time, so brands can see the direct impact of our work on business goals.
Costs vary based on data volume, tech stack, and complexity, but as a general range, solutions can start around $1,000–$5,000 per month for smaller setups and go to $10,000–$50,000+ per month for enterprise environments with advanced integrations and analytics.
Because every organization’s data needs are different, the best way to get accurate pricing is to request a custom proposal from Arc based on current systems and goals.
