Collect it. Organize it. Put it to work!
Just a few benefits of working with the Enjoyable Agency for prospect data management:
Capture more (and better) data at every touch point, from form fills to event sign-ups to abandoned carts, and ensure its stored in the right place.
Duplicates, typos, inconsistent formats, and more can render your data worthless. Get it cleaned, standardized, and enriched so it’s ready to work for you.
Segment your data into meaningful groups, allowing for more precise targeting as well as powerful personalization.
Don’t just store data — leverage it! From CRMs to CDPs to marketing optimizations to ad platforms, we’ll make sure all this important data does what it's supposed to: earn you new business.
We’re here for ongoing support. Let’s make sure the data remains clean and useful, the processes remain efficient and effective, and the sales remain flowing in.
Data is one of the world’s most valuable currencies. Get it, protect it, and leverage it with the help of Arc Intermedia’s data management services. Using your own platforms or establishing systems for you, we will gather first (and second and third)-party data, ensure it’s accurate, and put it to use in marketing, personalization, automation, and more. Make one of your greatest assets work for you!
You should have sharper targeting with better ROI, more personalized customer experiences, and stronger loyalty and lifetime value. Here’s how we’ll get you there:
Work to fully understand your goals and needs
Work with your tools and processes or recommend them if needed
Fully sharpen those tools (we’re experts in everything from HubSpot to Salesforce to the top CDPs)
Track and report on absolutely everything
Make data-driven adjustments as needed
We should get to know each other better and see if we’re a good fit.
You always need more data. Good data, the right data. Cleaned and organized properly. With systems in place to then actually use that data to grow your business. That’s what Arc Intermedia is here for. We manage this complex data beast so you can reap the rewards.
First-party data is information that you, the business, collect directly from your customers and audience. It's the most valuable and reliable data you can use because you know exactly where it came from. With the deprecation of third-party cookies and increasing privacy regulations, first-party data has become the most effective and compliant way to understand your audience and personalize their experience.
First-party data is information you collect directly from your own sources, such as your website, email sign-ups, and CRM. You own it and control its usage. Second-party data, on the other hand, is another company’s first-party data that you acquire through a direct partnership, usually with a mutually beneficial agreement. Third-party data is collected by a large aggregator from many different sources and then sold to other companies. Its accuracy and source are often unknown, making it less reliable and harder to use in a privacy-compliant way.
First-party data includes a wide range of information, such as contact information (email addresses, phone numbers), behavioral data (pages a user visited on your site, products they've viewed), and transactional data (purchase history, average order value). It also includes "zero-party data," which is information that customers willingly and proactively provide, such as preferences from a survey or quiz. This data allows you to create highly personalized campaigns, improve customer experiences, and increase the effectiveness of your marketing efforts.
Arc Intermedia provides comprehensive services to help you effectively manage your first-party data. This includes developing a data strategy, implementing data collection tools like as CDPs, centralizing your data from various sources, segmenting your audience for targeted marketing, ensuring data quality and compliance, and implementing strategies to use the data to help your business, such as personalizing the website experience for individual users and better targeting advertising efforts.
We help you develop a "value exchange" strategy. We create ways to incentivize users to share their data by offering something valuable in return, such as exclusive content, discounts, loyalty program benefits, or access to personalized tools like quizzes or calculators. We can also optimize your website's user experience to make data sharing feel natural and beneficial.
We are platform-agnostic and work with a variety of industry-leading tools, including Customer Data Platforms (CDPs), marketing automation tools, and analytics platforms. Our team is skilled at integrating with your existing CRM and e-commerce systems to create a unified data infrastructure that works seamlessly.
Data quality is a priority. We implement regular data hygiene processes, including data validation, de-duplication, and enrichment. This ensures that your marketing efforts are based on accurate and reliable information, which leads to better campaign performance and a higher return on investment (ROI).
We build every first-party data strategy with privacy at its core. This includes setting up robust consent management frameworks, ensuring transparent data collection practices, and implementing systems that give users control over their data, in line with regulations like GDPR and CCPA.
You, the client, always own your data. Our role is to provide the expertise and services to help you manage and leverage it effectively. We do not own, sell, or share your data with any other parties. Any tools used to store data will be yours, not ours.
Arc Intermedia follows industry-standard security protocols to store and handle your data. This includes using secure, encrypted platforms and implementing strict access controls to protect your data from unauthorized access or breaches. We prioritize the security of your valuable customer information.
Using first-party data allows for precise targeting and personalization, which leads to higher conversion rates by showing the right offer to the right person at the right time. This also creates better customer experiences by fostering a seamless, relevant journey for your customers, and improves ad performance by building highly specific audience segments that reduce wasted ad spend. Ultimately, this can lead to an increase in Customer Lifetime Value (CLV) by building stronger relationships and brand loyalty.
While ROI varies, a well-executed first-party data strategy can lead to significant improvements. We've seen clients achieve higher conversion rates, more effective ad spending, and a noticeable increase in customer engagement. Our goal is to use your data to drive tangible business results and a positive return on your investment. Personalization is the future of advertising, and first-party data is the key.
We establish clear Key Performance Indicators (KPIs) from the beginning, such as a higher number of email sign-ups, increased customer lifetime value, or improved e-commerce sales conversion rates. We provide detailed reporting to track these metrics over time, so you can see the direct impact of our work on your business goals.
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