Combine TV's influence with digital's precision for the most powerful form of advertising
Just a few benefits of working with The Enjoyable Agency for CTV & OTT:
We spend big on tools and platforms, so you don’t have to.
Leverage the big brains of our award-winning storytellers to power effective messages and visuals
Pinpoint-accurate targeting means we find your audience no matter what they’re watching.
Worried creating effective video is time-consuming? We’ll steal your time back.
Constant monitoring and adjusting ensures your campaigns never get stale.
Streaming has changed the game, and we make sure you’re winning it. Arc Intermedia’s CTV/OTT advertising delivers high-impact video campaigns with laser-focused targeting, real-time optimization, and a budget-conscious approach that makes every dollar work harder.
There remains something undeniably powerful about prospects seeing a brand on their TV. Arc provides that power without the excessive budget and scattershot non-targeting of broadcast and cable advertising.
The process of creating and promoting effective creative can be exhausting. Let us make it easy for you.
Research the right audiences and opportunities
Create or direct the creation of quality video ads
Negotiate the best prices and reach
Monitor and analyze campaign results
Make data-driven adjustments as needed
We should get to know each other better and see if we’re a good fit.
Break through the noise and connect with your ideal audience through strategic streaming campaigns powered by a top OTT advertising company.
As a forward-thinking CTV agency, Arc Intermedia helps brands tap into the power of Connected TV to deliver highly targeted, measurable, and engaging ad experiences.
Combine premium inventory access, audience segmentation, and advanced analytics to ensure your message reaches viewers when and where it matters most.
Whether you’re looking to build awareness or drive direct response, Arc Intermedia creates data-driven campaigns that deliver results across today’s most-watched streaming television platforms.
Over-the-top (OTT) advertising refers to content delivered via the internet without a traditional cable or satellite subscription—think streaming services like Hulu, Peacock, or Tubi. Connected TV (CTV) is a subset of OTT and specifically refers to advertisements served on internet-connected televisions, including Smart TVs and devices like Roku, Apple TV, and Amazon Fire Stick. While OTT encompasses all internet-delivered content (including mobile and desktop streaming), CTV focuses exclusively on the big-screen, living room experience.
We manage campaigns across a wide range of premium OTT and CTV platforms, including Hulu, Pluto TV, Sling TV, Amazon Freevee, and YouTube TV. Additionally, we leverage programmatic advertising networks that provide access to hundreds of apps and publishers across devices like Roku, Samsung Smart TV, Xbox, and others. Our platform selection is tailored to your audience demographics, targeting capabilities, and performance goals.
CTV advertising allows for highly precise targeting beyond traditional demographics. We can target by household income, geographic location, interests, behavioral traits, purchase intent, and even retarget website visitors or CRM lists using device matching. These capabilities are enabled through partnerships with data providers and DSPs (demand-side platforms) that integrate anonymized user data and device IDs.
For CTV and OTT, the most common creative asset is a 15- or 30-second, high-quality video file (typically in .mp4 format). We recommend clear branding, a strong value proposition, and a compelling call to action within the first few seconds. Static companion banners may also be required depending on the platform. If you don’t have these assets ready, we can assist with strategy and production to ensure your brand shows up professionally.
Yes, CTV advertising has evolved far beyond basic impressions. We can track metrics such as ad completion rate, video quartile views (25%, 50%, 75%, 100%), device-level reach, and frequency. For performance-based campaigns, we can layer on attribution models that connect CTV exposure to website visits, conversions, and even foot traffic through IP-based and device ID matching. We also provide customized reporting dashboards for full transparency.
Absolutely. While CTV/OTT was once reserved for enterprise-level brands, it’s now accessible to businesses of all sizes due to its flexible pricing models and precise targeting. Budgets can be scaled based on geographic scope and campaign objectives. We’ll help you evaluate if CTV fits within your media mix and recommend an investment level that delivers measurable impact without overextending your budget.
Ad placements are determined through a combination of direct deals with streaming platforms and real-time programmatic bidding. We utilize DSPs that evaluate available ad inventory across thousands of streaming apps and networks, placing your ads in brand-safe environments aligned with your targeting strategy. We prioritize premium, fraud-free placements with high viewability and user engagement.
Yes. If you need creative assets, our team can assist with video strategy, scripting, editing, and production. Whether you're repurposing existing footage or starting from scratch, we ensure your final creative meets platform specs, resonates with your target audience, and supports your campaign goals. We can also help you test variations to improve performance over time.
Most CTV/OTT campaigns can be launched within 2–3 weeks from kickoff, depending on creative readiness and audience targeting complexity. This includes platform setup, creative approval, and tracking configuration. If you need production support, additional time may be required. We’ll guide you through every step to ensure a smooth and timely launch.
CTV/OTT offers numerous advantages over traditional broadcast or cable TV. These include:
It’s a smarter, more accountable way to advertise on the big screen—and we’ll help you make the most of it.
Learn how we would approach your specific goals
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Receive a free audit of your current efforts
Discuss how an integrated approach can improve results and lower costs
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