At Arc Intermedia, we combined human expertise with AI-driven intelligence in display advertising long before most agencies recognized its potential. Our leadership in audience modeling, visual strategy, and machine-learning optimization enables us to build campaigns that capture attention, shape perception, and strengthen brand presence.
By blending human insight with AI precision, we engineer brand presence. We target high-value audiences, deliver standout creative, and continuously refine to drive lasting lift. This results in reaching prospects early to build awareness that becomes recognition, trust, and action.
Digital marketing is a business investment and must produce real returns. It’s what our clients expect. It’s what we deliver.
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We’ve seen what works, we’ve recreated it, and we’ve perfected the art of display advertising. Once we know the goals, we implement a clear process.
Here’s how we secure fantastic results:
Write effective ad copy
Create effective ad designs
Identify the optimal targeting
Monitor and analyze campaign results
Make proactive data-driven adjustments to continuously refine the strategy and improve results
Certifications, continuing education, platform partnerships, and top tech tools aren’t just perks. At Arc Intermedia, they are requirements and our clients are the beneficiaries.
Call 610.347.5661 or fill out this form to get started.
Display ads are visual online advertisements, usually images, graphics, or short animations, that appear on websites, apps, or social media platforms. They’re one of the most common forms of digital advertising.
Where display ads are typically seen:
Common display ad formats:
How display ads work:
Advertisers upload creative assets (images, text, logos), choose targeting options (like audience interests, demographics, or browsing behavior), and pay per impression or click. Platforms like Google Display Network place these ads across millions of sites.
Purpose of diplay ads:
Display advertising services help businesses create, launch, and optimize visual ads that appear across websites, apps, and digital platforms. These services typically include developing ad creatives, targeting the right audiences, managing campaign setup, monitoring performance, and continually optimizing ads to improve results. Good services providers should also present reporting and insights to track metrics like impressions, clicks, and conversions, ensuring ads reach the right people and support goals such as brand awareness, lead generation, and retargeting.
Our talented designers develop a full range of display ad creatives, including static banners, animated HTML5 ads, interactive units, responsive display formats, and rich media ads and video. Our creative team ensures every ad is visually compelling, brand-consistent, and optimized for performance across different screen sizes and platforms. We also tailor designs to meet platform specifications and ad placement requirements to maximize engagement.
Display ads can appear across a wide network of websites, apps, and video platforms depending on the campaign goals and targeting strategy. This includes:
We customize placements to align with the audience and industry.
We use a mix of demographic, interest-based, contextual, behavioral, and remarketing targeting to reach the ideal audience. This can include affinity and in-market segments, custom intent audiences, lookalike modeling, and geotargeting. When available, we also leverage first-party data and CRM list uploads. We continually test and refine targeting to improve precision and drive the best possible outcomes over time.
Yes. Display advertising is highly effective at building brand awareness, especially when paired with high-impact creative and intelligent targeting. With broad reach, visual storytelling, and frequency control, display ads help keep a brand top of mind throughout the buyer’s journey. We also measure awareness using metrics like impressions, view-through rates, brand lift surveys, and engagement trends.
We track display performance using platform analytics and third-party tools, including:
Key performance indicators include:
We provide detailed reporting and analysis to show how display ads are influencing awareness, interest, and conversions.
Budgets vary based on campaign scope, geographic reach, audience size, and placement types. However, we typically recommend a minimum monthly spend of $1,500–$3,000 to gather meaningful data and run a well-optimized campaign. We’ll work together to develop a custom media plan that aligns with business goals and ensures a healthy balance of reach and performance.
Yes. Retargeting is a core part of our display advertising strategy. We use pixel-based and list-based remarketing to re-engage users who have previously interacted with the website or ads. This helps move prospects further down the funnel by delivering relevant messages at the right time. Retargeting can also be segmented by page visits, time on site, user behavior, or CRM data.
We use a combination of ad verification tools, platform-level protections, and strict network selection to combat ad fraud. This includes filtering out invalid traffic (IVT), avoiding low-quality placements, and working with partners who offer robust fraud detection technology. We continuously monitor campaign health and placement quality to protect the investment and ensure ads are shown in brand-safe environments.
Yes. All our display campaigns are designed to run seamlessly across desktop, mobile, and tablet devices. We create responsive ad formats that adjust to various screen sizes and optimize delivery based on where an audience is most active. Whether the goal is mobile-first visibility or multi-device coverage, we ensure the display ads are seen wherever the audience spends time.
Display advertising costs can vary widely based on the industry, targeting, platforms, and ad formats. On average, CPM (cost per 1,000 impressions) typically ranges from $1–$10, while CPC (cost per click) often falls between $0.63–$2.70, though competitive industries may see higher rates. Programmatic platforms, premium placements, and highly specific targeting can also increase costs.
Because budgets and results depend heavily on audience and goals, the best way to understand what the investment might look like is to request a custom proposal from Arc Intermedia. We’ll provide a tailored plan and budget recommendation.
