At Arc Intermedia, we elevate influencer and NIL (Name, Image, Likeness) marketing by aligning brands with voices that spark genuine connection. We begin by understanding the ideal customer, desired brand perception, and core business goals. This ensures every partnership feels authentic, credible, and engaging. Our process builds discovery through real human influence rooted in authenticity rather than promotion.
Through careful vetting, strategic content planning, negotiation, and measurement, we create collaborations that strengthen brand equity and generate measurable results. Pairing the right creators with the right message transforms authenticity into trust and trust into lasting growth.
Digital marketing is a business investment and must produce real returns. It’s what our clients expect. It’s what we deliver.
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Every approach is custom to an industry, a company’s goals, and the budget.
Typical influencer marketing services include:
Understand all goals and objectives
Assess client and competitors brand identities and online sentiment
Research relevant influencers and thought leaders
Negotiate favorable deals
Create or collaborate on the creation of messaging and brand opportunities
Review and report on everything
Pivot on any and all aspects as needed to achieve the best possible results and never stop searching for further growth

Call 610.347.5661 or fill out this form to get started.
Influencer marketing is a social media strategy where brands partner with people who have built a loyal, engaged following like creators, experts, or niche community leaders to promote their products or services. Instead of talking directly to the audience, the brand leverages the influencer’s credibility and relationship with their followers to increase awareness, build trust, and drive engagement or sales.
Influencer marketing services help brands plan and manage partnerships with social media influencers to promote their products or services. This typically includes finding the right influencers, coordinating sponsored content, handling outreach and negotiations, managing the campaign, and tracking performance to boost brand awareness, engagement, and sales.
We work across all tiers from micro-influencers to large creators, celebrities, and athlete partners. Our focus is always on authentic alignment with the brand, audience, and goals.
NIL (Name, Image, Likeness) marketing involves partnering with athletes (often collegiate) who can now legally monetize their personal brands. We help companies navigate this emerging space, from identifying the right athletes to managing compliance and campaign execution.
We provide clear creative guidelines, review and approve all content before it goes live, and maintain ongoing communication with influencers to ensure messaging, visuals, and tone stay aligned with the brand.
We measure all key metrics tied to goals, including reach, impressions, engagement, click-throughs, conversions, and sales. Reporting includes both platform data and business-level insights so clients can see the real impact.
Yes. We manage FTC disclosure requirements, NIL-specific compliance rules, contract development, usage rights, and any legal guidelines needed to keep the campaign protected and compliant.
It’s entirely up to you. Many clients prefer a turnkey approach where we manage everything end-to-end, while others stay closely involved in creative review or influencer selection. Either way, clients receive full transparency and regular reporting.
A digital marketing agency approaches influencer marketing as part of a full, integrated strategy, not just standalone content. This allows influencer campaigns to work alongside other tactics, including:
While influencer-only agencies focus mainly on creator relationships and content production, a digital marketing agency like Arc:
This gives brands not just influencer posts, but measurable impact across the entire digital ecosystem.
Influencer marketing pricing varies widely based on influencer size, platform, and campaign scope. Individual influencer fees can range from as little as $5–$25 per post for nano influencers to $2,500+ per post for mega influencers, with YouTube and long-form video typically costing more than simple posts or stories. Agency-managed campaigns add service fees on top of influencer cost. These may start around $1,000 per month for basic support and go up to tens of thousands of dollars for larger, multi-influencer campaigns.
As always, the best way to get accurate pricing for goals, industry, and budget is to request a custom proposal from Arc Intermedia.