Influencer & NIL Marketing Services

Managing real voices to drive real brand growth.

Arc’s value

At Arc Intermedia, we elevate influencer and NIL (Name, Image, Likeness) marketing by aligning brands with voices that spark genuine connection. We begin by understanding the ideal customer, desired brand perception, and core business goals. This ensures every partnership feels authentic, credible, and engaging. Our process builds discovery through real human influence rooted in authenticity rather than promotion.

Through careful vetting, strategic content planning, negotiation, and measurement, we create collaborations that strengthen brand equity and generate measurable results. Pairing the right creators with the right message transforms authenticity into trust and trust into lasting growth.

We do it
for the results.

Digital marketing is a business investment and must produce real returns. It’s what our clients expect. It’s what we deliver.

$600 Million+

Client Revenues

13 Million+

Transactions & Leads

210 Million+

Website Visitors

Companies that leverage Arc’s expertise

Real challenges. Real results.

Gallery of comedians from The Comedy Studio

Case Study

Following Covid closures and new ownership, could a historic comedy club fill seats once more? Sold-out weekends say yes.
Generational family enjoying the beach together

Case Study

End-of-life planning should be viewed similarly to saving for college, a house, and retirement. That’s where Arc Intermedia comes in.
Curious about Arc’s fees?

Inside Arc’s influencer marketing services

Every approach is custom to an industry, a company’s goals, and the budget.

Typical influencer marketing services include:

1

Understand all goals and objectives

2

Assess client and competitors brand identities and online sentiment

3

Research relevant influencers and thought leaders

4

Negotiate favorable deals

5

Create or collaborate on the creation of messaging and brand opportunities

6

Review and report on everything

7

Pivot on any and all aspects as needed to achieve the best possible results and never stop searching for further growth

Our recognized experts are committed frontrunners

Certifications, continuing education, platform partnerships, and top tech tools aren’t just perks. At Arc Intermedia, they are requirements and our clients are the beneficiaries.

Thought leadership from Arc’s experts

Got questions or gathering research?

There’s no obligation to ask us about:

  • How we’d get results for your company
  • A cost estimate on services
  • A free audit of your current marketing tactics
  • How a multi-tactic approach can improve your results while lowering costs

Call 610.347.5661 or fill out this form to get started.

Frequently Asked Questions

What is influencer marketing?

Influencer marketing is a social media strategy where brands partner with people who have built a loyal, engaged following like creators, experts, or niche community leaders to promote their products or services. Instead of talking directly to the audience, the brand leverages the influencer’s credibility and relationship with their followers to increase awareness, build trust, and drive engagement or sales.

What are influencer marketing services?

Influencer marketing services help brands plan and manage partnerships with social media influencers to promote their products or services. This typically includes finding the right influencers, coordinating sponsored content, handling outreach and negotiations, managing the campaign, and tracking performance to boost brand awareness, engagement, and sales.

What types of influencers does Arc work with?

We work across all tiers from micro-influencers to large creators, celebrities, and athlete partners. Our focus is always on authentic alignment with the brand, audience, and goals.

What is NIL marketing?

NIL (Name, Image, Likeness) marketing involves partnering with athletes (often collegiate) who can now legally monetize their personal brands. We help companies navigate this emerging space, from identifying the right athletes to managing compliance and campaign execution.

How does Arc ensure influencer content is brand-safe?

We provide clear creative guidelines, review and approve all content before it goes live, and maintain ongoing communication with influencers to ensure messaging, visuals, and tone stay aligned with the brand.

How does Arc track influencer marketing campaign performance?

We measure all key metrics tied to goals, including reach, impressions, engagement, click-throughs, conversions, and sales. Reporting includes both platform data and business-level insights so clients can see the real impact.

Does Arc handle legal and compliance needs involved in influencer marketing?

Yes. We manage FTC disclosure requirements, NIL-specific compliance rules, contract development, usage rights, and any legal guidelines needed to keep the campaign protected and compliant.

How involved do I need to be in influencer marketing campaigns?

It’s entirely up to you. Many clients prefer a turnkey approach where we manage everything end-to-end, while others stay closely involved in creative review or influencer selection. Either way, clients receive full transparency and regular reporting.

Why use a digital marketing agency for influencer marketing instead of an influencer-only agency?

A digital marketing agency approaches influencer marketing as part of a full, integrated strategy, not just standalone content. This allows influencer campaigns to work alongside other tactics, including:

While influencer-only agencies focus mainly on creator relationships and content production, a digital marketing agency like Arc:

  • Aligns influencer efforts with broader marketing goals
  • Enhances targeting and reach across channels
  • Improves conversion tracking and attribution
  • Supports landing page performance and audience flow
  • Optimizes campaigns for long-term results

This gives brands not just influencer posts, but measurable impact across the entire digital ecosystem.

How much do influencer marketing services cost?

Influencer marketing pricing varies widely based on influencer size, platform, and campaign scope. Individual influencer fees can range from as little as $5–$25 per post for nano influencers to $2,500+ per post for mega influencers, with YouTube and long-form video typically costing more than simple posts or stories. Agency-managed campaigns add service fees on top of influencer cost. These may start around $1,000 per month for basic support and go up to tens of thousands of dollars for larger, multi-influencer campaigns.

As always, the best way to get accurate pricing for goals, industry, and budget is to request a custom proposal from Arc Intermedia.