Arc Intermedia has been elevating paid search performance before most agencies understood what true optimization demanded. Our mastery of PPC strategy and data-driven decision-making allows us to build campaigns that outperform competitors and turn search intent into measurable revenue.
Through relentless testing, precise targeting, and hands-on management, we make every advertising dollar work harder. We cut wasted spend, boost conversions, and position brands directly in front of motivated buyers — giving our clients stronger visibility and accelerated digital growth.
Digital marketing is a business investment and must produce real returns. It’s what our clients expect. It’s what we deliver.
Client Revenues
Transactions & Leads
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As a performance driven PPC agency, Arc uses a refined approach built on research, optimization, and AI to turn search intent into measurable revenue instead of wasted spend.
A typical paid search program includes:
Research keywords and the search landscape
Identify search terms to target based on audience intent
Write ad language designed to drive action
Monitor and analyze campaign results
Make data-driven adjustments as needed to maximize results while minimizing spend
Certifications, continuing education, platform partnerships, and top tech tools aren’t just perks. At Arc Intermedia, they are requirements and our clients are the beneficiaries.
Call 610.347.5661 or fill out this form to get started.
Paid search is a digital advertising strategy where businesses bid on keywords so their ads appear at the top of search engine results pages (SERPs). Instead of waiting for organic rankings, paid search places brands immediately in front of people actively looking for specific products or services. Brands pay only when someone clicks, making it a measurable, intent-driven way to drive traffic, leads, and revenue.
PPC (Pay-Per-Click) management services involve the strategy, setup, optimization, and ongoing monitoring of paid advertising campaigns across platforms like Google Ads, Bing Ads, Meta, Amazon, and more. A paid search agency ensures ads reach the right audience at the right time while maximizing conversions and minimizing wasted spend. Effective PPC management includes:
In short: PPC management services handle every aspect of paid search campaigns to make sure advertising dollars work harder and generate measurable ROI.
Effective PPC management ensures ad dollars are optimized instead of wasted. Arc Intermedia uses data-driven strategies, rigorous testing, and precise targeting to:
Our campaigns are built to maximize revenue, not just impressions.
There’s no single “right” budget or guaranteed ROI for every business. The ideal investment depends on the industry, sales cycle, how competitive keywords are, specific goals, and how well the website or landing pages convert.
We work with businesses to define a starting budget that’s large enough to generate meaningful data and allow for smart optimization. From there, we scale up or down based on performance, not on gut feelings. Whether it’s an investment of $3,000 a month or $300,000 a month, the goal is the same: use budget efficiently, avoid wasted spend, and drive real business impact.
ROI from PPC will vary, but what we can control is how efficiently we turn ad spend into qualified leads, sales, or other key actions. We focus on metrics like cost per lead, cost per acquisition, revenue per click, and return on ad spend (ROAS). Then we continually optimize campaigns to:
We don’t promise a specific ROI number, but we do commit to a transparent, data-driven approach that’s built to improve profitability over time.
Arc Intermedia manages paid campaigns across all major platforms, including:
Google Ads has a larger market share and typically reaches more users, while Microsoft Advertising (Bing Ads) often has lower competition and cost-per-click. Both platforms offer unique benefits, and we often recommend a mix of both depending on audience and budget.
Our keyword research includes:
We only target the terms that are most likely to drive qualified leads or sales, not just clicks.
We start by learning about business goals, target audience, competitive landscape, and current performance. From there, we conduct in-depth keyword research, analyze market demand, review historical data (if available), and assess where customers are in the buying journey.
Using these insights, we identify the most effective platforms, ad formats, targeting options, and bidding strategies to reach ideal audiences. We then build custom campaign plans focused on maximizing ROI while balancing budget allocation, creative messaging, landing page experience, and ongoing optimizations.
The result is a tailored PPC strategy built around business objectives, not a one-size-fits-all approach.
Yes. We write compelling ad copy designed to attract clicks and drive conversions. And because landing pages are critical to PPC success, we audit existing pages and recommend or design updates intended to:
Better pages = better results.
We implement robust conversion tracking through tools like Google Tag Manager, Google Analytics, and platform-specific tracking pixels. Whether it’s form submissions, phone calls, purchases, or other key actions, we define and track the conversions that matter most to business. Our clients get:
Clients always have full access to ad accounts and campaign data. Transparency is a core value at Arc Intermedia, so clients can see exactly how campaigns are performing and where opportunities for growth exist. No confusing obfuscation, just actionable data.
Yes. We regularly audit and take over existing accounts. Our team will review any current campaign structure, performance data, and opportunities for improvement. From there, we’ll develop a strategic plan to optimize the account and improve results.
Campaigns are monitored daily. We adjust bids, targeting, keywords, ads, and budgets continuously based on performance signals. Our approach is hands-on, not set-and-forget.
Most campaigns begin generating traffic and leads shortly after launch. However, true performance optimization typically occurs over the first 30–90 days, as we gather data, test ad variations, and fine-tune targeting. We provide ongoing analysis and recommendations to improve results over time.
Definitely. Paid search performs even better when combined with:
Arc Intermedia specializes in multi-tactic, integrated programs that increase results while lowering overall costs.
Fees vary by program size, platform mix, and objectives. PPC management services typically range from $500 to $10,000+ per month, depending on how complex campaigns are and how much is being invested in ad spend.
Common pricing models include a flat monthly fee, a percentage of ad spend, an hourly rate, or a hybrid of these (for example, a percentage of ad spend plus a fixed management fee). Many programs also include a one-time setup fee.
For a precise estimate tailored to goals, timeline, and budget, request a no obligation proposal.
