Put automation to work for you the smart way. Under the watch of Arc Intermedia’s careful experts, powerful advertising automation meets precision, strategy, and a human touch. Scale never sacrifices relevance. Technology is leveraged for business success.
Our approach blends real-time bidding, custom audience segmentation, contextual targeting, and performance optimization to ensure every impression has purpose. From awareness to conversion, Arc’s programmatic programs deliver measurable outcomes that take your outreach to the next level.
Digital marketing is a business investment and must produce real returns. It’s what our clients expect. It’s what we deliver.
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With the Right Plan, ANYTHING is Possible
Programmatic advertising is how we help you outbid and outperform your competitors. Our programmatic advertising agency uses advanced data platforms and cutting-edge machine learning to refine your ad placements, reduce costs, and increase effectiveness better than any human could on their own.
Our team leverages AI-driven real-time bidding with human oversight to keep your brand front and center, safely and strategically.
Write effective ad copy
Create effective ad designs
Identify the optimal targeting
Monitor & analyze campaign results
Make data-driven adjustments as needed
Certifications, continuing education, platform partnerships, and top tech tools aren’t just perks. At Arc Intermedia, they are requirements and our clients are the beneficiaries.
Call 610.347.5661 or fill out this form to get started.
Programmatic advertising automates the buying and placement of digital ads in real time using advanced algorithms, data signals, and machine learning. Unlike traditional display, which often involves direct deals with individual publishers, programmatic uses real-time bidding (RTB) or programmatic direct to place ads across a wide network of websites and apps instantly. This enables greater precision, scalability, and efficiency—making media buying smarter, faster, and more adaptable.
We work with leading demand-side platforms (DSPs) such as The Trade Desk, Google DV360, Basis by Centro, and others depending on campaign goals and targeting needs. These platforms give us access to top-tier ad exchanges and premium inventory across millions of websites, streaming services, mobile apps, connected TVs, and more. We select platforms based on performance data, industry fit, and integration capabilities.
Brand safety is a top priority. We implement pre-bid filters and third-party verification tools to block unsafe or inappropriate content. We also exclude low-quality inventory, apply domain-level blacklists, and leverage private marketplace (PMP) deals with vetted publishers. We constantly monitor placements, viewability, and engagement metrics to ensure your ads appear in reputable, relevant environments.
Yes. Programmatic offers advanced targeting capabilities that go far beyond traditional methods. We can target by demographics, interests, purchase intent, device type, location, online behavior, and even specific contextual environments (such as articles about a certain topic). We also use lookalike modeling, retargeting, and first-party data integrations to refine targeting even further.
We use a combination of first-party data (e.g., CRM lists, site behavior), second-party data (shared partner data), and third-party data from trusted providers like Oracle, Nielsen, and LiveRamp. These data layers help us build granular audience segments and ensure ads are shown to the most relevant users. We’re also able to ingest offline data to support omnichannel targeting strategies.
Optimization is continuous and data-driven. We monitor performance metrics like click-through rates, viewability, conversions, cost per acquisition, and frequency. Based on these insights, we adjust audience targeting, creative variations, bidding strategies, and inventory sources in real time. Machine learning algorithms also help platforms optimize for performance outcomes, but we remain hands-on to guide strategy and ensure alignment with your business goals.
Real-time bidding is the process by which programmatic platforms buy and sell ad impressions in milliseconds. When a user loads a webpage or app, an auction occurs in real time where advertisers bid for the opportunity to show their ad. The winning ad is then instantly displayed to the user. This dynamic model enables highly efficient and precise ad placements at scale.
While programmatic has traditionally been associated with enterprise brands, it’s increasingly accessible to small and mid-sized businesses. With smart budget allocation, geo-targeting, and narrow audience segmentation, programmatic can deliver measurable results even on modest budgets. We tailor campaigns to fit your goals and scale, ensuring efficient spend and meaningful reach without overextending resources.
We measure ROI through a combination of attribution modeling, conversion tracking, and multi-touch performance metrics. Depending on your goals, we track indicators such as impressions, view-through conversions, clicks, leads, purchases, and revenue lift. We use custom reporting dashboards to analyze return on ad spend (ROAS), cost per acquisition (CPA), and other KPIs—providing full transparency into how programmatic is driving business outcomes.
