At Arc Intermedia, we were optimizing retail media ecosystems before most marketers understood how dramatically Amazon, Google Shopping, Walmart, and Target would reshape the buyer journey. Our deep expertise in marketplace mechanics, product feed strategy, and platform algorithms allows us to elevate brands above endless competitors.
In an environment where shoppers compare, judge, and choose within seconds, our unified retail ecommerce approach ensures products are visible, compelling, and competitive. Arc’s methodology transforms complexity into clarity, driving stronger discoverability, higher conversion rates, and measurable sales growth across every major online retailer.
Digital marketing is a business investment and must produce real returns. It’s what our clients expect. It’s what we deliver.
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Scaling on Amazon, Google Shopping, Walmart, and other retailers only looks simple when experts run the mechanics. Once we understand the goals, we engage a proven process designed to boost visibility, conversions, and sales.
Write effective ad copy
Create effective ad designs
Identify optimal targeting & retargeting
Monitor and analyze sales results
Continuing honing and refining to strive toward ever better results
Certifications, continuing education, platform partnerships, and top tech tools aren’t just perks. At Arc Intermedia, they are requirements and our clients are the beneficiaries.
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Retail media is a type of advertising where brands place ads on a retailer’s owned channels (such as their website, app, email, or even in-store digital displays) to reach shoppers right at the point of purchase. Retailers use their first-party customer data and media space to help brands target audiences more precisely and influence buying decisions.
A retail media agency helps brands plan, run, and optimize advertising on retail media networks (like Amazon, Walmart, or Target) so they can reach shoppers right where they browse and buy. Typical services include:
In short, a retail media agency helps brands navigate complex retail ad platforms, make smarter use of data, and turn retail media spend into measurable sales and visibility.
We work with a wide range of retail media networks across major online and in-store retailers, including:
We can support campaigns across any retail media network real customers use. Our team tailors strategies to each retailer’s data, ad formats, and audience capabilities to ensure brands get the strongest performance possible.
Advertising on major retail platforms starts with becoming an approved seller or partner, then using each retailer’s advertising platform to run paid campaigns like Sponsored Products. While the steps differ by retailer, the process generally follows this pattern:
Or hire a retail media agency like Arc Intermedia. We handle setup, strategy, optimization, and reporting across Amazon, Walmart, Target, and other major retail media networks.
We work with a wide range of ecommerce platforms, including:
Our team is platform-agnostic and experienced in adapting strategies to the unique capabilities and integrations of each system, ensuring we meet business goals regardless of tech stack.
Benefits of effective retail ecommerce advertising include:
Retail media targets shoppers using retailer first-party data and places ads directly within the shopping experience (like Amazon search results or Walmart product pages). Traditional digital ads target broader audiences. Retail media reaches high-intent shoppers at the moment they’re comparing products and ready to buy.
Yes. Strong product detail pages are essential to ranking well and converting clicks to sales. We optimize:
This improves both organic rankings and paid campaign performance.
We focus on metrics tied directly to sales and profitability, including:
Our goal is not just ad clicks, but measurable revenue growth.
Yes. We use a mix of paid strategies, organic optimization, keyword targeting, competitor analysis, and retail media placement to increase a digital “shelf space.” This helps ensure products appear more often in search results, category pages, and recommendation modules.
Yes. Many clients sell across Amazon, Walmart, Target, Instacart, and other marketplaces. We build coordinated strategies that:
This unified approach maximizes revenue across the entire retail footprint.
We manage Google Shopping campaigns through both Standard Shopping and Performance Max campaigns. We structure feeds, segment products by margin or priority, implement custom labels, and optimize bidding strategies for ROAS and profit. Our approach also includes Shopping remarketing and omnichannel support for brick-and-mortar locations.
Yes. Product feed optimization is critical to the success of campaigns like Google Shopping and Meta product ads. We ensure feeds are complete, accurate, and enriched with high-converting attributes such as keyword-optimized titles, compelling descriptions, high-quality images, GTIN/MPN codes, and proper categorization. We also troubleshoot Merchant Center errors and provide feed segmentation strategies for better performance.
Yes. We integrate marketing platforms with any CRM, ecommerce backend, or inventory/POS system to enable real-time data flow and better customer targeting.
Whether we use tools like Klaviyo, Salesforce, HubSpot, Lightspeed, or proprietary software, we help connect data streams for personalized automation, customer segmentation, and inventory-aware promotions.
Yes. We provide detailed sales performance reporting that includes channel attribution, conversion tracking, average order value, customer acquisition cost (CAC), return on ad spend (ROAS), and more. Reports are customized to business goals and can be segmented by campaign, product category, audience, or time frame. We help businesses understand not just what sold, but why, and how to grow from there.
Retail media costs vary widely by retailer, ad format, and competitiveness of a category. On most retail media networks, brands typically see:
On top of media spend, businesses also need to account for agency management fees, which are often a flat fee or a percentage of ad spend.
Because costs depend heavily on the products, retailers, and goals, the most accurate way to understand budget is to request a proposal from Arc Intermedia. We’ll recommend a realistic starting spend and management structure.
