Social Media Advertising

Engagement that converts scrolls to sales.

Arc’s value

At Arc Intermedia, we elevate paid social and native advertising from simple engagement to true revenue impact. We’ve long understood how to integrate brands seamlessly into the platforms where audiences already spend their time, ensuring every message feels natural, timely, and impossible to ignore.

By blending precise audience targeting with platform-tailored creative, we turn everyday scrolling into meaningful brand engagement. Reach prospects where they spend their time to drive awareness, interaction, and measurable growth.

We do it
for the results.

Digital marketing is a business investment and must produce real returns. It’s what our clients expect. It’s what we deliver.

$600 Million+

Client Revenues

13 Million+

Transactions & Leads

210 Million+

Website Visitors

Companies that leverage Arc’s expertise

Google Ads
Meta
Hubspot
Hubspot

Real challenges. Real results.

Gallery of comedians from The Comedy Studio

Case Study

Following Covid closures and new ownership, could a historic comedy club fill seats once more? Sold-out weekends say yes.
Generational family enjoying the beach together

Case Study

End-of-life planning should be viewed similarly to saving for college, a house, and retirement. That’s where Arc Intermedia comes in.
Curious about Arc’s fees?

The paid social process, simplified

Paid social only feels simple when it’s in the hands of true pros. Once we know specific goals, we follow a sharp, proven process built for results.

Typical paid social advertising services include:

1

Research the online landscape 

2

Identify target audiences

3

Write and design and film text, image, and video ads intended to drive action 

4

Monitor and analyze campaign results 

5

Proactively adjust to continually improve results

Our recognized experts are committed frontrunners

Certifications, continuing education, platform partnerships, and top tech tools aren’t just perks. At Arc Intermedia, they are requirements and our clients are the beneficiaries.

Thought leadership from Arc’s experts

Got questions or gathering research?

There’s no obligation to ask us about:

  • How we’d get results for your company
  • A cost estimate on services
  • A free audit of your current marketing tactics
  • How a multi-tactic approach can improve your results while lowering costs

Call 610.347.5661 or fill out this form to get started.

Frequently Asked Questions

What is social media advertising?

Social media advertising is the practice of promoting a business, products, or services through paid ads on social platforms like Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and others. These ads use audience data from each platform to target specific users based on demographics, interests, behaviors, job titles, and more. Social media advertising typically includes:

  • Sponsored posts (boosted content)
  • Carousel ads
  • Video ads
  • Stories and Reels ads
  • Lead generation ads
  • Shopping and catalog ads
  • Retargeting ads for users who previously visited a website or engaged with a brand

It’s a powerful way to increase brand awareness, drive website traffic, generate leads, and convert new customers, often with highly efficient targeting and measurable results.

What are social media advertising services?

Social media advertising services help businesses run paid campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and more. They typically include:

  • Setting strategy, goals, and target audiences
  • Creating ad copy and visuals
  • Setting up and managing campaigns and budgets
  • Ongoing optimization and A/B testing
  • Reporting on performance (impressions, clicks, leads, sales)

The goal is to reach the right people with the right message and maximize return on ad spend.

What platforms does Arc advertise on?

We manage paid social campaigns across all major platforms, including:

  • Facebook
  • Instagram
  • LinkedIn
  • TikTok
  • Pinterest
  • Snapchat
  • X (formerly Twitter)

We also support emerging platforms and niche networks when they make sense for a specific audience. Each platform is chosen strategically based on certain industries, goals, and where the target audience is most active.

What’s the difference between paid social and organic social?

  • Organic social refers to unpaid posts that appear on a business’s social profiles and primarily reach existing followers.
  • Paid social uses targeted ads to reach new or broader audiences beyond the follower base. Paid social allows for advanced audience targeting, budget control, and performance tracking, making it a powerful tool for customer acquisition, retargeting, and sales generation.

How does Arc target the right audiences?

We use platform-specific targeting options to reach highly specific audiences based on demographics, interests, behaviors, job titles, geography, and more. We also leverage custom audiences, CRM list uploads, and lookalike audiences to retarget site visitors or find new customers similar to existing ones. Our audience strategies are data-driven and continuously optimized for performance.

How long does it take to launch a campaign? 

We set up comprehensive conversion tracking using tools like:

  • Meta Pixel
  • LinkedIn Insight Tag
  • UTM parameters
  • Integrations with Google Analytics and/or CRM.

This allows us to measure:

  • Clicks and impressions
  • Leads and sales
  • Cost per acquisition (CPA)
  • Return on ad spend (ROAS)

Clients receive clear reporting that ties ad performance directly to business outcomes.

What is the minimum ad spend requirement for social ads?

We typically recommend a monthly ad spend of $1,500–$3,000 to generate meaningful data, run effective tests, and drive performance at scale. However, we can tailor strategies to smaller or larger budgets depending on goals, industry, and sales cycle. We’ll recommend a starting point that balances reach, frequency, and conversion potential.

How long does it take to launch a campaign?

Most social ad campaigns can be launched within 10–14 business days. This window covers discovery, audience strategy, creative development, tracking setup, and platform approvals. If creative assets are already prepared, timelines may be shorter. For ongoing programs, we use an agile approach to test, learn, and scale quickly.

Can Arc A/B test creatives and audiences?

Yes. Testing is a core part of our process. We run A/B and multivariate tests across:

  • Creative formats (images, videos, carousels)
  • Headlines and ad copy
  • Calls-to-action
  • Audience segments

We identify what resonates, phase out underperformers, and scale what works, leading to stronger engagement, lower costs, and better ROI.

Does Arc you manage the ad accounts or do I retain control?

Our clients retain full ownership and access to ad accounts. Transparency is central to how we work. We operate within existing accounts or help set them up under a client’s business. We handle campaign management, reporting, and optimization, but clients always have visibility into spend, performance, and all creative assets.

How does Arc develop a social media ad strategy for my business?

We start by understanding specific goals, target audience, and competitive landscape. Then we analyze data and platform insights to determine the most effective messaging, targeting, and ad formats. From there, we build a customized strategy designed to reach the right users at the right time and drive measurable results.

How much does hiring a social media advertising agency cost?

Costs vary widely depending on the goals, platforms, and how hands-on an organization wants the agency to be. As a general benchmark, social media advertising agencies often charge anywhere from $500 to $15,000+ per month. Smaller engagements with limited campaigns fall on the lower end, while multi-channel, strategy-heavy programs with creative production, testing, and reporting land higher.

Because pricing depends so much on specific industries, target audience, and scope of work, the best way to understand the investment is to request a custom proposal from Arc Intermedia.