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Over-the-air (OTT) and Connected TV (CTV) advertising are game changers for brands that want the impact of TV exposure but don’t want to pay exorbitant fees to hit untargeted audiences. As an OTT/CTV advertising company, we know video ads on smart devices, entertainment apps, and platforms like YouTube provide the feel of TV, but tailored to show only for specific, relevant audiences at a fraction of the cost of broadcast or cable. Consumers still get the same “I saw them on TV” impression.
Get a FREE Audit & Evaluation of your current tactics and see why our OTT/CTV agency has the experience and expertise to take your results to the next level.
Determine the best platforms, shows, and times based on goals. Target audiences around unique behavior, interests, activity, and more.
Get assistance and guidance with the content, or have our experts write it for you.
Full video ad creation services available if needed.
Only be seen by prospects who might actually be interested in your offerings. No more shotgun approach.
Heavy investment in cutting-edge tools and platforms mean expert-level targeting and placement for better results, without you having to make the same financial commitments.
Consult on or produce effective landing pages to improve conversions and boost ROI.
Experts constantly review and adjust the campaigns to earn the best possible performance.
24/7 access to every metric we have, with monthly calls to discuss results and next steps.
OTT (Over-the-Top) is video content that’s streamed online instead of through cable — think Netflix or YouTube on your phone, tablet, or laptop. CTV (Connected TV) is a type of OTT that specifically plays on internet-connected TVs, like smart TVs or streaming devices like Roku, Fire Stick, Apple TV, gaming consoles, etc.
We strategically select platforms based on your goals and target audience. This can include major streaming services like Hulu, YouTube TV, Peacock, Pluto TV, and apps within Roku, Amazon Fire TV, and more. We also utilize programmatic platforms to ensure your ads reach the most relevant viewers at the best cost.
Unlike traditional TV, which casts a wide net, we use data-driven targeting. This includes demographics, geographic location, behaviors, interests, online activity, and even intent-based signals. Your ads only appear for users most likely to be interested in your services or products. Instead of needing to target a show (standard TV), you can now target a prospect regardless of what they’re watching.
We recommend high-quality 15– or 30–second video ads.
Absolutely. Our advanced technology allows us to track impressions, completed views, click-throughs (where applicable), and conversions via landing page performance. You’ll also have 24/7 access to performance dashboards and receive monthly reviews with actionable insights.
Yes! One of the greatest advantages of CTV/OTT is its ability to deliver TV-style impact without TV-sized budgets. You can spend efficiently by targeting only qualified audiences and avoiding wasteful impressions, making it a smart choice for businesses of all sizes.
We determine placements based on a combination of audience targeting data and platform availability. We also analyze what content and viewing times your ideal customers are most likely to engage with and adjust accordingly for optimal results.
Yes, we can produce the video for you, or collaborate with your existing team or recommend trusted partners if you need help creating video content.
Once we finalize strategy, creative, and targeting details, we can typically launch campaigns in as little as 2–3 weeks. If creative assets need to be produced from scratch, the timeline may extend.
CTV/OTT ads are more cost-efficient, better targeted, and fully measurable. You avoid paying for broad, untargeted impressions and instead reach only the viewers who matter most. Plus, viewers increasingly prefer streaming platforms, giving you access to where your audience already consumes content. Get the power and impact of appearing on TV without the often prohibitive cost.
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Experts in all facets of digital marketing, we provide fully integrated programs and individual services that get results.
Our advertising strategies are based on each clients’ individual needs and goals, plus our years of experience. We are driven by data and fueled by passion and creativity. We learn your business. We treat your budget as if were our own. We constantly optimize and refine to reduce wasted spend and maximize conversions. This creatively analytical approach has helped us crush campaign performance goals and forge many lasting relationships.
To start diving more traffic, contact us to discuss your needs.