Combining strategic & tactical efforts of 3 practices to optimize your brand’s visibility via earned, organic placements
Just a few benefits of working with the Enjoyable Agency for the unique combination of GEO + AEO + SEO:
AI changes constantly. It just changed again. Good thing we’re technology clairvoyants.
Effective AI optimization is all about understanding how prospects speak and search. As this website hopefully indicates, we’re naturals at natural language usage.
AIs must know you to reference you. Let’s dive deep into your industry and business, explore and map every bend of your cavernous individualism, to light beacons for the AIs to find their way to you.
Successful AI efforts require successful social efforts, particularly on forums like Reddit and Quora. We flutter beautifully in all the right digital social groups.
We aren’t here to tell you no. A solution always exists, for every need. We’ll find it or invent it.
No one else has mastered it! From when generative AI first hit the scene, we’ve been honing and refining a winning approach, uniquely combining GEO, AEO, and SEO.
Plenty of agencies specialize in SEO. Plenty are trying to get up to speed on GEO and AEO. Arc has already been combining the best aspects of all three into a proven concoction for success.
Why do you need GEO and AEO and SEO? Because they all serve different and equally important purposes.
Here are some of the business challenges in the AI era:
Now you can benefit from Arc’s careful experimentation and refinement, to craft a unique framework for achieving success specific to your unique business. We’re at the forefront of this effort, and we want you to be, too.
Every approach is custom to an industry, a company’s goals, and the budget. Typical processes include:
Everything at Arc always starts with understanding goals, audiences, competitors, and challenges
Technical optimizations, such as sitemaps and .txt files as well as schema
Content optimizations based on relevant keywords and prompts
Business profile and social platform optimizations as well as activity on forums like Reddit and Quora
YouTube and video optimization
External content and link placements including Wikipedia
Detailed, robust, transparent reporting
We should get to know each other better and see if we’re a good fit.
Are GEO, AEO, and SEO different? Do you need them all? Does it replace other digital marketing efforts?
Here are important answers to commonly asked questions about the current state of search:
AI search and answer engines use generative AI technology (large language models, known as LLMs) to provide detailed conversational responses instead of the classic link-heavy results page of standard search engines. Think ChatGPT, Claude, and Perplexity.ai.
AI search and answer engines are reshaping the search landscape, which means they’re reshaping how prospects discover your offerings. While Google remains the primary search tool for many, a growing number of consumers (including, probably, you) are consulting generative AI tools for complex queries. You must ensure your brand is included in the results.
Here is an easy way to remember the difference between GEO and AEO:
GEO is intended to influence how AI answer engines retrieve, summarize, and cite content (making sure its your content they use and cite). Tactics include publishing high-authority content, optimizing for semantic clarity, and aligning with conversational queries.
AEO focuses on optimizing content to appear as direct responses in AI answer engines. The goal is to win visibility as a top answer, not just a top link. Tactics include structured content, schema markup, and clarity in answering common questions.
SEO remains an absolutely vital foundation for building awareness and generating leads. It tends to be the best ROI of any marketing tactic.
GEO and AEO expand beyond classic SEO, particularly by leveraging platforms beyond your own website, for as many opportunities as possible to be a source for AI answer engines.
Here is a helpful analogy:
SEO is a matchmaker, GEO is a reporter, AEO is a commentator.
No, AI answer engines do not replace Google, but for the first time in decades, Google is experiencing genuine competition in the search market. So much so that Google has built its own AI answer engines within its classic search engine.
While not a replacement for Google, AI search is expanding the opportunity for discovery, and forward-thinking companies must adapt by being optimized for all angles.
The pace of evolution is faster than anything the marketing industry has seen before. It changes every month, week, day. It is different the day you are reading this from yesterday.
The team at Arc Intermedia saw it coming in advance, prepared for it, and is adapting along with it every day. It is a passion, a fascination, even an obsession, and we remain at the forefront of this incredible shift.
Talk to us today about:
Fill out our form or call 610.225.1100 to get started today!
