Help is finally here: You can now have a purpose for your AI integrations
Let’s be real. Every company feels like they should be using AI. But do they all understand why or how?
Studies show that AI usage is often making workers feel busier than ever, instead of more efficient and productive. Our own eyes show that marketing is all beginning to look the same, since it’s all leveraging the same AI.
As a result, the business world’s proliferation of AI is causing slop and subscription bloat. The problem is that not enough companies appreciate how to leverage the proper tools in the correct way.
That’s why we’ve decided to expand our business to include AI services in addition to digital marketing services. This is not to add to the bloat, but to course correct it. This is to build custom solutions for businesses based on what they actually need to propel their business forward.
What are Arc Intermedia’s AI Services?
We’ve been developing AI processes internally for years. Now we’re offering our custom development to clients.
Options include:
Content bot development
Creates hallucination-free content aligned with a brand’s voice and style
Custom GPT development
Delivers specific use case AI tools in all avenues of business to serve particular in-house needs
Workflow automation
Streamlines business tasks and eliminates manual business process inefficiencies
Business AI agents
Leverages the power of agentic AI in a workplace setting with multi-step reasoning
AI-enhanced sales process automation
Leverages the power of AI specifically in the spirit of improving the sales process
All custom built solutions are of course designed with security and privacy in mind.
Why Do You Need Arc Intermedia’s AI Services?
Through our consulting inputs, we see companies purchasing AI services because they think they should have AI services. What’s consistently missing is the reason for the service. The purpose. What problem needs to be solved or made more efficient?
As a result, too many companies are purchasing AI subscriptions and then searching for a problem for that subscription to solve. This is what leads to the slop and the budget bloat.
We look at AI differently. Surely you’ve seen the memes of: We wanted AI to do the dishes for us so that we had more time to create art, not have AI create art so that we had more time to do the dishes.
Consider us your AI dishwasher. We’ll listen to and assess your processes and possible inefficients and build you a system that washes the dishes, so your workforce has more opportunity to do what only they and their unique work and life experiences can accomplish.
What are Examples of Arc Intermedia’s AI Services?
The core of this business line involves talking to the relevant parties and determining what process is inefficient or issue needs resolving, to recommend an AI solution that can advance the business. The goal is not to replace any current employees, but to use the strengths of AI to improve a business’s operations.
Sometimes it takes hearing what others are doing to inspire what could be working for you.
Here are some simplistic examples of systems we’ve built for companies:
- Scrape the company’s website, then build an actionable schedule of social media posts that supports the content.
- Scrape the company’s website as well as competitor websites and identify gaps in the company’s content that are worth pursuing, then assign tasks to the content team to fill the gaps.
- Evaluate data and reports via pre-defined terms, then deliver specific analysis and actionable next steps based on the findings.
- Review a resume, then summarize all pertinent details in a pre-defined format, and develop specific questions based on the candidate and the open position.
- Converse with a sales prospect on the website via chat, answer all questions, convert the prospect to a lead, capture the information, grade the lead, qualify it, collect all pertinent data around it, initiate a customized email drip campaign, assign it to the most appropriate sales person, capture any new information learned during the sales call in the CRM, and mail a thank you letter upon completion of the call.
- A virtual brain trust of board members; trained on writings, quotes, and other details of each member of the board; to be able to answer questions and provide feedback as if coming from the board; perfect for advice and to test messaging prior to real interactions with the board.
- An internal chatbot resource for all information about a company, from HR policies and benefits questions to brand guidelines and usage parameters, from how to request time off to when someone’s birthday is, from all tools and logins to providing appropriate logos, templates, documents, and other needs.
Managers looking to leverage the most powerful elements of AI to improve content creation, sales and lead nurturing efforts, or solve any business problem they’ve been facing can complete our contact form or call us at 610-225-1100 to learn more about how this works. We are so excited to build a tool that solves your specific problems for you.
