I was recently a guest on The Marketing Cheat Code podcast with Tracey Auston Grooms, where we covered key topics shaping the future of digital marketing. In the conversation, I shared insights from my experience as founder and president of Arc Intermedia, discussing how digital marketing is evolving, particularly in the areas of AI integration, AI-driven search, Connected TV (CTV), and managing expectations.
We also explored the importance of client relationships and trust, especially as agencies face new challenges in an increasingly complex landscape. One of the central themes was the need for adaptability in marketing strategies, as well as the value of empowering teams to stay agile and responsive to change.
Tracey offered some generous feedback following our discussion, saying,
“Your insight and authenticity made for such a powerful conversation, and I’m so grateful you took the time to share your perspective with our audience. It was great diving into your recent podcast episode. Your clarity around where the industry is heading, especially in the AI search and CTV space, really stood out. You’re clearly ahead of the curve, and this kind of leadership deserves to be seen and shared.”
I’m grateful for the opportunity to contribute to such an important digital marketing conversation, and I encourage you to listen to the episode to hear more about the shifts happening in the digital marketing world and how businesses can stay ahead.
