I recently had the chance to sit down with Marc Bernstein on Founders’ Forum Radio to talk about one of the biggest shifts happening in marketing right now: search moving into the world of AI. The episode, aptly titled How Entrepreneurs Are Winning as Search Moves to AI with David Sonn, turned into a conversation where entrepreneurship, real-world lessons, and the future of search all naturally came together.
I shared how I pivoted our digital marketing agency from traditional SEO services into a broader focus on organic visibility across all platforms, with a major emphasis on AI. We are already seeing real leads come directly from AI tools, often higher quality than those from Google. The shift is happening faster than most people realize.
Instead of diving straight into tactics, Marc pushed me to talk about the things entrepreneurs don’t always say out loud: the mindset shifts that matter as much as strategies, the mistakes I see startups repeat over and over, and the business habits that quietly separate companies that grow from those that stall.
We also explored the human side of running a business. What it really takes to lead a team. Why culture, as overused as the word may be, still deeply matters. I also shared one of my guiding principles: treat clients and team members the way you would want someone to treat your Mom. When that becomes the standard, everything else falls into place.
The interview will air later this month on WWDB Talk Radio in Philadelphia, but you can listen now on your platform of choice:
- Apple Podcasts: Founders’ Forum – Podcast – Apple Podcasts
- Spotify: Founders’ Forum | Podcast on Spotify
- Amazon: Founders’ Forum Podcast on Amazon Music
- YouTube: Founders’ Forum – YouTube
- iHeart: Founders’ Forum | iHeart
- Web: https://www.foundersforumradio.com/2211992/episodes/18245583-how-entrepreneurs-are-winning-as-search-moves-to-ai-with-david-sonn
