Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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Featured
The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.
Discussions around artificial intelligence seem to be far reaching and this includes how AI will impact SEO. Read what Matthew Ulmer has to say about if AI will change SEO.
For the longest time I've been against using page builders for our projects. But times and technology are always changing. Find out why I had a change of heart and how we use page builders now.
Learn how adjusting your digital marketing strategies during an impending recession can fuel significant business expansion while your rivals scale back.
Learn about the most significant updates to Google’s algorithm like Panda, BERT, and Helpful Content and what your website can do to make Google happy.
Following the March 2023 Google Algorithm Update, Arc Intermedia breaks down what you need to know and how to maintain or improve your search rankings.
ChatGPT is a big topic of discussion when it comes to content creation. Read about what our team thinks of the tool & how it can help your business.
Meet Arc Intermedia’s Director of Paid Advertising! Laura Jo Sharpe has spent her professional years in digital agencies across a range of business types and sizes. Read about her experience, her passion for digital advertising, and how she can help your business succeed.
Apple has released a competitor to Google My Business, called Apple Business Correct. Read all about how it can help your business.
Happy holidays from Arc. It has been a wonderful year and we look forward to what 2023 will bring. Read our blog and watch our 'howliday' video.
The team at Arc Intermedia would like to wish everyone a happy holiday season and a joyous 2022. Read our short blog and watch our furry video.
Meet Arc Intermedia’s newest team member! May Rowland is an experienced SEO professional who is eager to start collaborating with our clients to further improve their SEO performance.
What is Google’s continuous audience sharing for ads? Learn about the advantages of Google's latest update and how to set it up.
Thinking about how you can add social media to your digital strategy? Learn how Arc thinks about social and why it's important to partner with a digital agency that understands social is more than posts and impressions.
Ron Sansone explains why the new Google Analytics platform is such a big deal. Learn about its game-changing features, how it differs from Universal Analytics, and what you should do to prepare your website for the future of data measurement.
Arc's new Digital Marketing Specialist not only enjoys world travel, the newest restaurants, and running, but is also very passionate about leveraging digital solutions for marketing. Read about Olivia’s professional background and role at Arc.