As of March 28, 2023, Google has completed their roll out of a new core algorithm update. Core algorithm updates are broad changes to Google’s system that are generally designed to improve search results. They do not necessarily target anything specific, and occur about every few months. Each time this happens, search rankings and organic traffic can be directly affected. Therefore, it’s crucial to stay on top of these occasional changes, and ensure these updates work for your website’s benefit rather than getting lost in the reshuffle of rankings.

March 2023 Google Algorithm Update

So, what should you be aware of following Google’s latest algorithm update?

When Google updates their core algorithm, it attempts to re-evaluate what content people are finding useful, and improve the quality of links in an average Google search. Sometimes, what was previously ranking highly for a query may no longer be very useful or relevant. Therefore, it’s important to reassess and prioritize the links based on which ones present the most high-quality and informative content. It’s a way for Google to maintain its accuracy in what results it displays for what search queries. 

Always remember that Google’s main priority as a search engine is to provide the most relevant and high-quality results possible based on your keywords. From this, we can infer the importance around making your content as clear and valuable as possible.

What to Do

Plainly speaking, the best way to appeal to Google’s ranking algorithm is to write with a clear emphasis on informing a human reader. Worry less about how many keyword instances are in your piece of content, and more about what your content is conveying to the average person. By answering high-demand questions in a clear and informative presentation, you’ll be presenting your content as high-quality, and therefore as valuable (to Google and to searchers). This will hopefully result in a rise in rankings and an increase in organic traffic.

When Google rolls out a new core algorithm update, it does not necessarily mean that rankings will completely shift overnight. Like everything in SEO, with time and a little patience, you can tell which pages Google prefers, and which pages could use a refresh.

If you notice a page is beginning to slip in traffic or search rankings, opt to refresh the quality of the content rather than including more keyword instances. After all, Google will recognize the refresh as new informative content, which may help your chances more than simply tweaking old content.

Contact an SEO Agency (Like Arc)

If you have any further questions about how to best take action following a core algorithm update by Google, please contact your SEO agency. Your SEO agency is likely already taking active measures to make sure your rankings are in good shape, and can help you learn more about core algorithm updates.

If you are not in contact with an SEO agency, it may be wise to consider one in the near future, as they can ensure your website and rankings are up to Google’s current standards. Not only that, they can also help you have the best chance in having your content rank on the first page, which will increase potential leads. 

To learn more about what an SEO agency can do for you, contact Arc Intermedia here.