Request Proposal
Our Latest Posts

Inside the C-Suite with Eileen Diskin: A Masterclass in Bold Marketing and Human Leadership

OpenAI's homepage graphic introduction ChatGPT Atlas

ChatGPT Looks to Reshape Web Browsing with ChatGPT Atlas

[VIDEO] Celebrating Fair Trade Month: Arc Intermedia’s Latest Campaigns

See All Posts

ShopTalk

A go-to resource for digital marketing trends with helpful tips, advice, and bright ideas.

May, Katie, and Mike talking over coffee & tea

SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

15 Best ChatGPT Prompts for Marketers

Discover 15 expert-level ChatGPT prompts for marketers that save time, generate content ideas, improve SEO, and boost campaign performance.

Matt’s Business Fables: When Customer Service is (Literal) Fire

A true story of how customer service can make or break consumer loyalty. With a car fire.

AI in 2025: Key Takeaways and What It Means for Your Business

Discover critical findings from the Marketing AI Institute's 2025 report. Learn how marketers are using AI, why training is crucial, and what the future holds for AI in marketing.

[EVENT] Moving from Keywords to Conversations: The Rise of AI Search – Featuring Dave Sonn

Join Dave Sonn & Alisa Scharf at the Philly Ad Club on July 17th to explore the shift from keywords to conversational AI search. Learn to leverage AI for SEO & future-proof your digital strategy. Register now!

Unlocking the Future of Digital Visibility: A Deep Dive into Generative Engine Optimization (GEO)

Discover Generative Engine Optimization (GEO) and its critical role in the AI-first digital landscape. Learn how GEO differs from SEO, why it's vital for lead generation, and how to integrate it into your marketing strategy to secure future online visibility.
DigiMarCon 2025

DigiMarCon 2025 Northeast Recap

Last week I attended DigiMarCon in Philadelphia. Here are some notes/takeaways.
Chat interface of Google AI Mode from a Google blog

Google AI Mode: What It Means for Users and Marketers

Are you ready for Google AI Mode? Find out what it is and how it will disrupt your life.

[VIDEO] Level Up Your Website Strategy for the AI Era

The game has changed for websites! Discover how Arc Intermedia is getting 90% of leads from AI platforms like ChatGPT and Perplexity. Learn to optimize your site for AI visibility and future-proof your digital strategy.

[CASE STUDY] Impact of AI Search on User Behavior & CTR in 2025

Explore with us how AI search is changing user behavior and impacting click-through rates, and what it means for SEO strategy.

What is a Customer Data Platform?

Discover how Customer Data Platforms (CDPs) unify customer data, enhance personalization, and improve operational efficiency. Learn about their key functions and benefits for businesses.

PPC Tips for Healthcare Businesses

Want to attract more patients with paid search? Find expert PPC tips for healthcare businesses.

Local SEO for Healthcare Facilities and Medical Professionals

When you want more local patients to find your medical practice online, learn how local SEO can improve your visibility, build trust, and turn searches into appointments.

Google Ads vs. Facebook Ads for Ecommerce: What’s the Difference?

Not sure whether to invest in Google Ads or Facebook Ads for your ecommerce store? View the differences and when to use each—or both—for maximum impact.

Do Ecommerce Sites Need SEO and PPC?

Wondering if your eCommerce site needs SEO or PPC? Find out why the answer is both.

Ecommerce PPC: Proven Strategies & Best Practices for Success

Increase sales with this helpful ecommerce PPC guide.

Wait, wait, wait!!!

Before you go, we have something we know you'll enjoy...

Why not sign up for enlightening and entertaining takes on digital marketing, emailed in a considerate frequency that’ll keep you well informed without obnoxiously inundating you?