Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Want more from our experts?

Speaker Requests
Newsletter Signup
Featured

Google SERP Poisoning: Here’s How to Keep Your SEO Data Accurate

Google SERP poisoning is causing fake ranking drops in tools like Semrush and Ahrefs. Learn how to verify your SEO data and keep your strategy on track.
Differentiation

The Most Important Takeaways from Digital Summit Philadelphia 2026

Capture all the most important learnings from two full days of a digital marketing conference with this extremely handy compendium of recaps.

[VIDEO] Unlocking Brand Visibility & AI Search Through Reddit AMAs

Discover how hosting a Reddit AMA delivers unfiltered consumer feedback, builds permanent organic content, and fuels your brand's AI search visibility.

Google Introduces Customizable Dashboards in GA4

Google has introduced customizable dashboards in GA4, giving marketers a more flexible way to organize KPIs and visualizations in one place. Here’s what’s new and how dashboards differ from existing GA4 reports.

Your Ad Creative Is Becoming Part of Your Targeting Strategy

Learn how Meta uses ad creative as a targeting signal and why diversified messaging can improve audience reach, testing, and campaign performance.

AI in Pharma Marketing: 5 Ways to Integrate Generative AI

Explore how generative AI is transforming pharma marketing, from content creation and HCP engagement to review support, plus key benefits and risks.

Google Preferred Sources: August 2026 Updates You Should Know

Google’s August 2026 Preferred Sources updates make the feature more actionable for brands and publishers. Learn about the new embeddable button, its potential impact on organic and AI visibility, and what teams should consider doing next.
Organic & AI Visibility Roundup Banner

Organic & AI Visibility News: August 2026 Roundup

Discover August 2026 AI search trends: Knowledge Base AI visibility, query fan-out, Google Search Console social tracking, Reddit citation drops, and spam updates.

If “Best Practice” Is Your Strategy, You Don’t Have One

Industry experience should spark better questions, not rigid templates. Here is why marketing success depends on your specific business, not a rulebook.
Connect social media accounts to Google Search Console

How to Connect Social Media Accounts to Google Search Console

Connect YouTube, Instagram, TikTok, and X to Google Search Console and see how your social content performs on Google.

The Missing Middle of Automation: Shared Logic, Personal Context

Personal automation can start with one employee, prove its value, and then be packaged for others while keeping each person’s context local. Here’s where that model fits and when centralized automation still makes more sense.

STUDY: Knowledge Base Content Earns 4.5x More AI Search Visibility Than Traditional Website Pages

Discover why structured knowledge base content earns more citations and impressions in generative AI search, plus how to structure your content strategy.

Why AI Needs a Human in the Loop: A Cautionary Tale (From “Abraham”)

Think AI can run your marketing on autopilot? Discover why human oversight, data verification, and brand empathy remain non-negotiable in the age of AI.
Red Bull base jumper over snow

Hot Take: Red Bull Tastes Awful, Proving Good Marketing Can Convince People of Anything

Get a little jolt of inspiration today. Learn how Red Bull turned a single energy drink into a global brand through the power of good marketing.

[VIDEO] Why Reddit’s Hostility to Fluff Is Actually Its Greatest Opportunity for Brands

Think Reddit is too hostile for brands? Learn why the platform's anti-fluff culture actually builds unmatched trust, credibility, and brand loyalty.

Why We Published a “Raw” Podcast Transcript (And What It Means for AI Search)

See why Arc Intermedia published a raw podcast transcript to test how AI engines like ChatGPT, Gemini, and Perplexity index video content.