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Digital marketing news, tips, and bright ideas.

SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

Whitespace Is Our Friend

Whitespace is an important, often overlooked aspect of web design. We’ll take a look at what it is and why it’s important. Also, we’ll explore ways to use it properly and overcome external challenges.

Mike MaierMike Maier

8 Key Components for Lead Capture Pages

Ready to launch a new ad campaign in hopes of generating sales leads? If you want to maximize your results, drive them to a carefully developed lead capture page.

David SonnDavid Sonn

Selling via Email

“Selling” via email for initiatives such as event registration, limited time offers and contests, requires a sensitivity to frequency and timing. The inevitable question always is, “How many times should we send?” Here’s our approach.

David SonnDavid Sonn

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.