Dave, Katie, Pat, and Chyenne presenting
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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

[EVENT] Moving from Keywords to Conversations: The Rise of AI Search – Featuring Dave Sonn

Join Dave Sonn & Alisa Scharf at the Philly Ad Club on July 17th to explore the shift from keywords to conversational AI search. Learn to leverage AI for SEO & future-proof your digital strategy. Register now!

Unlocking the Future of Digital Visibility: A Deep Dive into Generative Engine Optimization (GEO)

Discover Generative Engine Optimization (GEO) and its critical role in the AI-first digital landscape. Learn how GEO differs from SEO, why it's vital for lead generation, and how to integrate it into your marketing strategy to secure future online visibility.
DigiMarCon 2025

DigiMarCon 2025 Northeast Recap

Last week I attended DigiMarCon in Philadelphia. Here are some notes/takeaways.
Chat interface of Google AI Mode from a Google blog

Google AI Mode: What It Means for Users and Marketers

Are you ready for Google AI Mode? Find out what it is and how it will disrupt your life.

[VIDEO] Level Up Your Website Strategy for the AI Era

The game has changed for websites! Discover how Arc Intermedia is getting 90% of leads from AI platforms like ChatGPT and Perplexity. Learn to optimize your site for AI visibility and future-proof your digital strategy.

What is a Customer Data Platform?

Discover how Customer Data Platforms (CDPs) unify customer data, enhance personalization, and improve operational efficiency. Learn about their key functions and benefits for businesses.

PPC Tips for Healthcare Businesses

Want to attract more patients with paid search? Find expert PPC tips for healthcare businesses.

Local SEO for Healthcare Facilities and Medical Professionals

When you want more local patients to find your medical practice online, learn how local SEO can improve your visibility, build trust, and turn searches into appointments.

Google Ads vs. Facebook Ads for Ecommerce: What’s the Difference?

Not sure whether to invest in Google Ads or Facebook Ads for your ecommerce store? View the differences and when to use each—or both—for maximum impact.

Do Ecommerce Sites Need SEO and PPC?

Wondering if your eCommerce site needs SEO or PPC? Find out why the answer is both.

Ecommerce PPC: Proven Strategies & Best Practices for Success

Increase sales with this helpful ecommerce PPC guide.

Healthcare SEO: Proven Strategies to Attract and Retain Patients

Looking to grow your healthcare center’s patient base? See how SEO has a huge place in healthcare.

What is a Perplexity Merchant Account and How Can It Help Your Business?

Discover how a Perplexity merchant account can enhance your brand's visibility in AI-driven search by submitting content directly to its answer engine. Learn the benefits, limitations, and how it compares to other LLM integrations.

[VIDEO] Setting the Stage for Success: The Power of Clear Expectations

Confusion and missteps can derail projects. Watch this video to learn why clearly stated expectations are crucial for success in business and client relationships, and the dangers of relying on assumptions.

How to Do a PPC Audit: A Step-by-Step Guide to Better Performance

Stop wasting ad dollars! Learn how to perform a comprehensive PPC audit to identify inefficiencies, optimize campaigns, and boost your ROI.