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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

Why Companies Need a CRM and Email Nurturing: Unlocking the Power of Personalized Marketing

CRM and email nurturing are essential for driving business growth. Learn how tools like HubSpot, ActiveCampaign, and Marketo can transform your marketing strategy.
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What is Cloudflare & What Does It Do?

Discover how Cloudflare improves website speed, security, and reliability with services like CDN, DDoS protection, WAF, DNS, and SSL/TLS encryption. Learn how it works and the benefits of using Cloudflare for your site.

[VIDEO] Beyond Your Website: Building Trust in the Age of AI

Learn why trust matters more than ever in today's digital landscape. Discover how to audit your brand's online presence beyond your website, build trust across platforms, and adapt to AI-driven search trends. Watch our latest video for actionable insights!

How to Measure and Improve Your Business’s Performance in AEO and AI Search Engines

How can you evaluate your business’s presence in AI search engines like ChatGPT, Gemini, and Perplexity? Learn key strategies to outrank competitors and improve visibility in AI-driven search results.
Mini bernedoodle lying on a couch

Matt’s Business Fables: When a Rescue Dog Teaches a Hard Lesson in Trust

When a newly rescued dog ran away from her new home, she unexpectedly taught a powerful lesson about trust that applies just as much to business as it does to life. See why trusting your team is essential for success.

Tips and Tricks for Using ChatGPT to Track Keyword Rankings

Discover how to use ChatGPT for keyword brainstorming, organizing strategies, and content ideas. Learn tips for small-scale SEO tasks and when to hire an agency for advanced SEO needs.

Why Your Business Needs an Organic Visibility and AI Program in Your Marketing Strategy

Learn why incorporating organic visibility and AI into your marketing strategy is essential for long-term success. Discover how these tools enhance SEO, personalize customer experiences, and drive sustainable growth.
Comparison of Sora and Firefly text to video generator

First Impressions: Sora vs. Firefly AI Video Generators

After spending some time on waitlists, I finally got access to OpenAI’s Sora Video Generator and Adobe’s Firefly Video Generator. In this article, I compare their features, interfaces, and performance to help you decide which tool is right for you.

What are the Best AI Content Writing Tools? A Digital Marketer’s Guide

Discover the best AI content writing tools of 2025, including ChatGPT, Perplexity, and Gemini. Learn expert tips, 'cheat codes,' and why digital agencies are still essential for high-quality content creation.

How AI is Transforming the Super Bowl and What Businesses Can Learn from It

Discover how AI is revolutionizing the Super Bowl, from game analytics to advertising and fan engagement, and learn key takeaways for businesses and digital marketers.

Matt’s Business Fables: When Poor Communication Hits Like a High Kick to the Gut

Poor communication can ruin even the most special moments. Discover how a lack of clear messaging led to a father missing his daughter’s big performance at Radio City Music Hall—and why businesses must prioritize effective communication.

Ecommerce SEO: Proven Strategies and Best Practices for Success

Want to drive more organic traffic and skyrocket your sales? View proven ecommerce SEO strategies and best practices to dominate the search rankings.

Tips for Using AI Bots Like Gemini and ChatGPT to Streamline Social Media Management

Learn how AI tools like Gemini and ChatGPT can revolutionize your social media management by streamlining tasks such as content creation, scheduling, engagement, and analytics, making your digital marketing efforts more efficient and effective.

Which Ecommerce Platform is Best for SEO in 2025

Discover the best SEO-friendly ecommerce platforms for your business. Find top-rated platforms for SEO success: BigCommerce, Shopify, Magento, and more.

[VIDEO] Building Long-Term Client Relationships: The Secret for Success

This video explores the importance of long-term client relationships and shares key principles for building trust and loyalty.