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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

What Is a Perplexity Merchant Account and How Can It Help Your Business?

Discover how a Perplexity merchant account can enhance your brand's visibility in AI-driven search by submitting content directly to its answer engine. Learn the benefits, limitations, and how it compares to other LLM integrations.

Katie SchiederKatie Schieder

How to Measure SEO Performance in 2025 and Beyond

With AI transforming organic search, how can digital marketers effectively measure SEO performance in 2025? Arc Intermedia explores other key metrics for SEO.

Patrick CoynePatrick Coyne

[VIDEO] Setting the Stage for Success: The Power of Clear Expectations

Hi, Dave here from Arc Intermedia, and welcome back to “What Am I Working On Today!” Today, I’m focused on the power of clearly stated expectations. Eliminating Confusion Before It Begins Think about it – whether it’s defining roles within … Continued

David SonnDavid Sonn

How to Do a PPC Audit: A Step-by-Step Guide to Better Performance

Stop wasting ad dollars! Learn how to perform a comprehensive PPC audit to identify inefficiencies, optimize campaigns, and boost your ROI.

Olivia BerryOlivia Berry

Why Companies Need a CRM and Email Nurturing: Unlocking the Power of Personalized Marketing

Discover why CRM and email nurturing are essential for building personalized customer relationships, boosting sales, and driving business growth. Learn how tools like HubSpot, ActiveCampaign, and Marketo can transform your marketing strategy.

Katie SchiederKatie Schieder

What is Cloudflare & What Does It Do?

Discover how Cloudflare improves website speed, security, and reliability with services like CDN, DDoS protection, WAF, DNS, and SSL/TLS encryption. Learn how it works and the benefits of using Cloudflare for your site.

Mike MaierMike Maier

[VIDEO] Beyond Your Website: Building Trust in the Age of AI

Learn why trust matters more than ever in today's digital landscape. Discover how to audit your brand's online presence beyond your website, build trust across platforms, and adapt to AI-driven search trends. Watch our latest video for actionable insights!

David SonnDavid Sonn

How to Measure and Improve Your Business’s Performance in AEO and AI Search Engines

Discover how to evaluate your business’s presence in AI search engines like ChatGPT, Gemini, and Perplexity. Learn key strategies for Answer Engine Optimization (AEO) to outrank competitors and improve visibility in AI-driven search results.

Katie SchiederKatie Schieder

Matt’s Business Fables: When a Rescue Dog Teaches a Hard Lesson in Trust

When Mae, a newly rescued mini bernedoodle, ran away on her first day home, she unexpectedly taught a powerful lesson about trust—one that applies just as much to business as it does to life. Discover why trusting your team is essential for success.

Matt UlmerMatt Ulmer

Tips and Tricks for Using ChatGPT to Track Keyword Rankings

Discover how to use ChatGPT for keyword brainstorming, organizing strategies, and content ideas. Learn tips for small-scale SEO tasks and when to hire an agency for advanced SEO needs.

Katie SchiederKatie Schieder

Why Your Business Needs an Organic Visibility and AI Program in Your Marketing Strategy

Learn why incorporating organic visibility and AI into your marketing strategy is essential for long-term success. Discover how these tools enhance SEO, personalize customer experiences, and drive sustainable growth.

Katie SchiederKatie Schieder

First Impressions: Sora vs. Firefly AI Video Generators

After spending some time on waitlists, I finally got access to OpenAI’s Sora Video Generator and Adobe’s Firefly Video Generator. In this article, I compare their features, interfaces, and performance to help you decide which tool is right for you.

Mike MaierMike Maier

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.