fter the anticipation of its arrival, ChatGPT 5.0 is finally here and it’s now the default ChatGPT experience, with a built-in router that automatically turns on deeper “GPT-5 Thinking” based on your request. It’s available to all users, including Free, Plus, Pro, and Team. Compared to prior models, GPT-5 delivers stronger reasoning with fewer hallucinations, plus notable improvements in coding and multimodal understanding.
In this article, we will break down the GPT-5 updates, how they compare to GPT-4, and what it means for digital marketers looking to leverage its new features.
In this article:
- What is ChtGPT 5.0 & How it Works
- What to Expect from ChatGPT 5.0
- ChatGPT 5.0 vs ChatGPT-4/4o
- What GPT-5 Updates Mean for Digital Marketers
What is ChatGPT 5.0 & How it Works
ChatGPT 5.0 (GPT-5) is OpenAI’s latest flagship model powering ChatGPT and the new default for all logged-in users. It is a fast default model that handles most prompts, and a deeper “GPT-5 Thinking” model kicks in for harder problems.
When using GPT-5, a real-time router decides when to switch, based on the task type, complexity, tool needs, and even explicit cues like asking it to “think hard about this.” In practice, this means fewer manual model switches and better intent-matching, the assistant adapts its effort to your request instead of making you pick a model each time. This can save time from re-prompting, manual model hopping, and give you faster, more consistent results on long briefs and research-heavy tasks.
However, if you prefer more control, you can choose from several GPT-5 options manually:
- Fast, for quick, lightweight responses
- Thinking, for maximum depth and reasoning
- Pro (in supported plans), for combining GPT-5’s capabilities with advanced features, higher limits, and priority access.
