What Google’s “Authenticity Update” Means for GEO and Content Creation
In early January 2026, Google rolled out a major algorithm change dubbed the “Authenticity Update.” The update sharpens Google’s ability to reward genuinely human content, raising new questions for creators and marketers.
SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026
The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.
How to Measure SEO Performance in 2026 and Beyond
With AI transforming organic search, how can digital marketers effectively measure SEO performance in 2026? Arc Intermedia explores other key metrics for SEO.
Query Groups are Coming to Google Search Console: What Does it Mean for Marketers?
Query groups are coming to the Insights report in Google Search Console. What does this mean for brands/marketers and how will query groups help? Learn more.
Local SEO for Healthcare Facilities and Medical Professionals
When you want more local patients to find your medical practice online, learn how local SEO can improve your visibility, build trust, and turn searches into appointments.
Healthcare SEO: Proven Strategies to Attract and Retain Patients
Looking to grow your healthcare center’s patient base? See how SEO has a huge place in healthcare.
How to Measure and Improve Your Business’s Performance in AEO and AI Search Engines
How can you evaluate your business’s presence in AI search engines like ChatGPT, Gemini, and Perplexity? Learn key strategies to outrank competitors and improve visibility in AI-driven search results.
Why Your Business Needs an Organic Visibility and AI Program in Your Marketing Strategy
Learn why incorporating organic visibility and AI into your marketing strategy is essential for long-term success. Discover how these tools enhance SEO, personalize customer experiences, and drive sustainable growth.
Ecommerce SEO: Proven Strategies and Best Practices for Success
Want to drive more organic traffic and skyrocket your sales? View proven ecommerce SEO strategies and best practices to dominate the search rankings.
6 Latest SEO Trends in 2025
Gear up for 2025 with the latest SEO trends, including E-E-A-T, zero-click searches, AI answer engines, and more along with tips for how to optimize for them.