HEO: Hell Yeah We Need Another Acronym
We so need a clearer distinction for the practice of optimizing like a human, for humans, in human circles. Learn why you need to know this acronym.
What Google’s “Authenticity Update” Means for GEO and Content Creation
In early January 2026, Google rolled out a major algorithm change dubbed the “Authenticity Update.” The update sharpens Google’s ability to reward genuinely human content, raising new questions for creators and marketers.
[CASE STUDY] Impact of AI Search on User Behavior & CTR in 2026
Explore with us how AI search is changing user behavior and impacting click-through rates, and what it means for SEO strategy.
How to Measure SEO Performance in 2026 and Beyond
With AI transforming organic search, how can digital marketers effectively measure SEO performance in 2026? Arc Intermedia explores other key metrics for SEO.
Google AI Mode: What It Means for Users and Marketers
Are you ready for Google AI Mode? Find out what it is and how it will disrupt your life.
[VIDEO] Level Up Your Website Strategy for the AI Era
The game has changed for websites! Discover how Arc Intermedia is getting 90% of leads from AI platforms like ChatGPT and Perplexity. Learn to optimize your site for AI visibility and future-proof your digital strategy.
Local SEO for Healthcare Facilities and Medical Professionals
When you want more local patients to find your medical practice online, learn how local SEO can improve your visibility, build trust, and turn searches into appointments.
Do Ecommerce Sites Need SEO and PPC?
Wondering if your eCommerce site needs SEO or PPC? Find out why the answer is both.
Healthcare SEO: Proven Strategies to Attract and Retain Patients
Looking to grow your healthcare center’s patient base? See how SEO has a huge place in healthcare.
How to Measure and Improve Your Business’s Performance in AEO and AI Search Engines
How can you evaluate your business’s presence in AI search engines like ChatGPT, Gemini, and Perplexity? Learn key strategies to outrank competitors and improve visibility in AI-driven search results.