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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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Chyenne Lettsome

Inside Google’s Web Guide: The AI Tool Redefining Search Intent and Discovery

Learn how Google’s AI-powered Web Guide changes search behavior by clustering queries into themes—reshaping SEO, discovery, and content marketing strategies.

Google Search Console is Expanding into Social Search Insights

Google is testing a new Search Console update that pulls social-media performance directly into Insights. Learn what data you can see and how to prepare.
ChatGPT-5

ChatGPT 5.0: What to Expect from ChatGPT 5.0

After the anticipation of its arrival, ChatGPT 5.0 is finally here and it’s now the default ChatGPT experience, with a built-in router that automatically turns on deeper “GPT-5 Thinking” based on your request.
Image of two figures at a screen looking at metric increases from SEO

How to Choose the Right SEO Company for Your SaaS Business

Looking for an SEO company that understands SaaS? Learn how to evaluate SEO agencies based on SaaS experience, content strategy, technical skills, reporting, and more.

Which Ecommerce Platform is Best for SEO in 2026

Discover the best SEO-friendly ecommerce platforms for your business. Find top-rated platforms for SEO success: BigCommerce, Shopify, Magento, and more.

Why Local SEO is Important for Small Businesses

This comprehensive guide explores the importance of local SEO for small businesses, outlining key strategies and benefits to help you attract local customers and thrive in your community.
Chyenne Lettsome

Welcome Arc’s New SEO Specialist, Chyenne Lettsome

Meet Chyenne Lettsome, the newest member of the Arc Intermedia team! With a passion for SEO and a commitment to excellence, Chyenne is ready to deliver remarkable results to clients.