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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

Picture of David Sonn

David Sonn

11 Best Practices for Successful Surveys

Online surveys are a great way to efficiently collect customer feedback and to better understand needs and perceptions in order to improve your offerings. But particularly with a business audience, it can be difficult to get people to take your survey. Here are 11 tips for greater survey success.

Why Does our Google Partnership Matter?

Arc Intermedia is very proud to be recognized by Google as a certified partner. Learn why our relationship with Google benefits our agency and our clients.

How Much Should You Pay for a Customer?

Marketing against the maximum allowable customer acquisition cost is critical. See the SmartBrief.com article written by Arc's David Sonn where he describes why this is important and how to calculate it.

Review of Apple’s App Store Search Ads

[REVIEW] A comprehensive look at Apple's App Store Search Ads offering, as well as tips for app marketers.

Holiday Greetings from Arc Intermedia

Happy holidays from all of us at Arc Intermedia.

Why a Web Version Matters for an App Venture

Learn the benefits of having a website serve some of the same core services as your app.
A chart symbolizing a network.

Three Ways to Effectively Ask for Links

What is the secret to asking for links and actually receiving them? It all resides in how relationships are built. Take a look at these three aspects that you may be forgetting.