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ShopTalk

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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Katie Schieder

How Large Language Models Are Reshaping Content Consumption and Search Behavior

Discover how large language models like ChatGPT are reshaping how people search, consume content, and interact online. Learn what this shift means for digital marketing strategy in 2026—and how your business can stay ahead.

Creating Content in 2026: A Strategic Framework for Content Resilience in the Age of AI

Future-proof your content. Discover a strategic framework for content resilience in 2026, focusing on quality, audience, and adapting to the age of AI. Learn how to thrive.

The Reign of Spidey D: How Dunkin’s Chaotic Donut is Winning Social Media

Dunkin's "Spidey D" campaign is a masterclass in driving massive organic engagement with a minimal budget. By embracing the unhinged, meme-driven voice of its audience, Dunkin' turned a simple seasonal donut into a viral social media phenomenon.

Why Your Brand Must Embrace Content Scale in 2026: The LLM Imperative

LLMs, GEO, and AEO are forcing content scale in 2026. Learn why you must create more high-quality, trustworthy content now to secure AI visibility and beat 'AI slop'.

HubSpot INBOUND 2025: AI & The Loop Explained by a HubSpot Partner

Get an expert breakdown of HubSpot's INBOUND 2025 announcements, including new AI agents, the Data Hub, and the "Loop" growth framework. Learn what this means for your business from Arc Intermedia, a HubSpot Partner.

15 Best ChatGPT Prompts for Marketers

Discover 15 expert-level ChatGPT prompts for marketers that save time, generate content ideas, improve SEO, and boost campaign performance.

Unlocking the Future of Digital Visibility: A Deep Dive into Generative Engine Optimization (GEO)

Discover Generative Engine Optimization (GEO) and its critical role in the AI-first digital landscape. Learn how GEO differs from SEO, why it's vital for lead generation, and how to integrate it into your marketing strategy to secure future online visibility.

PPC Tips for Healthcare Businesses

Want to attract more patients with paid search? Find expert PPC tips for healthcare businesses.

Do Ecommerce Sites Need SEO and PPC?

Wondering if your eCommerce site needs SEO or PPC? Find out why the answer is both.

What Is a Perplexity Merchant Account and How Can It Help Your Business?

Discover how a Perplexity merchant account can enhance your brand's visibility in AI-driven search by submitting content directly to its answer engine. Learn the benefits, limitations, and how it compares to other LLM integrations.