Matt’s Business Fables: When Customer Service is (Literal) Fire

A true story of how customer service can make or break consumer loyalty. With a car fire.

Google AI Mode: What It Means for Users and Marketers

Are you ready for Google AI Mode? Find out what it is and how it will disrupt your life.

Google Ads vs. Facebook Ads for Ecommerce: What’s the Difference?

Not sure whether to invest in Google Ads or Facebook Ads for your ecommerce store? View the differences and when to use each—or both—for maximum impact.

Ecommerce PPC: Proven Strategies & Best Practices for Success

Increase sales with this helpful ecommerce PPC guide.

Matt’s Business Fables: When a Rescue Dog Teaches a Hard Lesson in Trust

When Mae, a newly rescued mini bernedoodle, ran away on her first day home, she unexpectedly taught a powerful lesson about trust—one that applies just as much to business as it does to life. Discover why trusting your team is essential for success.

Matt’s Business Fables: When Poor Communication Hits Like a High Kick to the Gut

Poor communication can ruin even the most special moments. Discover how a lack of clear messaging led to a father missing his daughter’s big performance at Radio City Music Hall—and why businesses must prioritize effective communication.

2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

An Update on the State of Generative AI

Generative AI is rapidly evolving, impacting creativity and content production. This article examines its progress, explores the ethical implications, and provides insights into how companies can strategically adapt to this transformative technology.

Arc Intermedia’s Thoughts on AI in SEO

Discussions around artificial intelligence seem to be far reaching and this includes how AI will impact SEO. Read what Matthew Ulmer has to say about if AI will change SEO.

Apple Business Connect: The New Business Profile You Need to Be Part of

Apple has released a competitor to Google My Business, called Apple Business Correct. Read all about how it can help your business.