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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Matt Ulmer

The EZ Storage logo + the Arc Intermedia logo

EZ Storage Partners with Arc Intermedia to Drive PA Lease-Ups

Read the news about how EZ Storage has partner with Arc Intermedia to expand digital visibility and drive storage lease growth.
Organic & AI Visibility Roundup Banner

Organic & AI Visibility News: February 2026 Roundup

Catch up on important AI & organic visibility news for February 2026, including algorithm updates, HEO, and AI performance data.
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Operations Management Glossary & Cheat Sheet

Any company can benefit from smart operations management practices. Here is a cheat sheet glossary of the best processes to implement.
Clawd the lobster mascot of Moltbot with a mushroom cloud

Clawd? Not Claude? Molt? What is this New AI Bot You Keep Hearing About?

Whether you've never heard of Clawdbot or can't escape it, you need to know what it is and what it means for all our futures.
Google Maps Ask About This Place

What Google “Ask About Maps” Means for Digital Marketing

Google removed Business Profile Q&As. How does this impact your digital marketing strategy?
Arc Holiday 2025

Happy Holidays from Arc Intermedia 2025

From global travel to client wins, 2025 was full of milestones. Here’s what Arc Intermedia is thankful for. With warm wish for a bright 2026.
A disco ball logo for the new Google Disco browser

Meet Google’s Newest Experiment in Search

Be the first to learn about Google Disco, a new AI-powered browser promising to blend search, tabs, and web apps to offer a new competitor in the search wars.
A promotional image of Rhea Seehorn for the Apple TV show Pluribus

Is Apple TV’s New Show About Aliens or AI?

The creator of Breaking Bad has a new TV show that our VP of operations thinks is actually about the thread of AI slop. Read how to preserve your individuality and use AI to your advantage in digital marketing.
OpenAI's homepage graphic introduction ChatGPT Atlas

ChatGPT Looks to Reshape Web Browsing with ChatGPT Atlas

With ChatGPT Atlas, OpenAI wants to replace your existing web browser with built-in AI tools and task automation. Learn about it here.

Definitive Recap to Digital Summit Philadelphia 2025

If you didn't attend Digital Summit Philadelphia 2025, you can still learn like you did. Read this extensive recap of the most important points.