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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Patrick Coyne

Interconnected technology

The Invaluable Role of Schema Markup in Preparing for the Future of Generative AI Search

Learn how to enhance the schema markup on your website so you’re fully prepared for any upcoming advancements in generative AI search.

What to Do Following Google’s March 2023 Core Algorithm Update

Following the March 2023 Google Algorithm Update, Arc Intermedia breaks down what you need to know and how to maintain or improve your search rankings.

What’s the Deal with Google Analytics 4?

Ron Sansone explains why the new Google Analytics platform is such a big deal. Learn about its game-changing features, how it differs from Universal Analytics, and what you should do to prepare your website for the future of data measurement.

Using Google Search Results for Content Generation

Looking for new content ideas? Learn how Google can help you generate content ideas that are original, interesting, and will bring the right audience to your site.

Unpacking the Google Antitrust Case

Ron Sansone breaks down the antitrust case against Google in terms of its current and historical context. Discover how changing times made this lawsuit inevitable, and learn what it’s ramifications may mean to the future of digital marketing.

How Off-site Content Results in On-site Gain

Learn why off-site content is an important part of your SEO strategy and how it can help you produce on-site gains.

SEO Checklist When Creating a New Website

It's time for a new website, have you thought about SEO? Your website can't just look pretty, it needs to have a solid foundation. Review our SEO checklist for creating a new website.

When to Change Your Digital Advertising Strategy?

Do you know when it's time to change your digital strategy? If you wait until it's no longer working or bringing in leads, you may have waited too long. Read this article to understand the warning signs and how to monitor your campaigns.
Mechanical Eye

Speaking in Code: Why Website Construction Matters for SEO, Part 3

Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.
Speaking in Code: Why Website Construction Matters for SEO, Part 2

Speaking in Code: Why Website Construction Matters for SEO, Part 2

Part 2 in a 3-part series, Ron Sansone how to define context of your web content to search engines through top-down semantics. Discover how proper website construction can greatly improve your SEO performance.