Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

Picture of Patrick Coyne

Patrick Coyne

How Poor Content Presentation & User Experience Can Kill Your Search Rankings

Do you have great content but struggle to generate traffic? Your problem may not be your content, it may be your presentation. Learn how webpage usability, accessibility, and engagement metrics can positively or negatively impact your user experience and search rankings.
Moz Keyword Explorer

Moz Keyword Explorer Review: I Love You, You’re Perfect, Now Change!

Just how good is Moz Keyword Explorer for SEO keyword research. Arc Intermedia's Ron Sansone reviews Moz’s keyword tool as part of his ongoing quest for the perfect SEO tool set. Learn how Moz stacks up against the competition.

How to Mine Fresh Backlinks for Resonant Content Creation

Arc Intermedia recently had an article published on the Majestic SEO blog - "How to Mine Fresh Backlinks for Resonant Content Creation." Check it out!
Brand-Awareness-and-Lead-Generation-sales-funnel

Brand Awareness vs. Lead Generation? Do Both and Rake in the $$

A quick look at how to use lead generation and brand awareness campaign strategies to maximize your marketing budget and improve your ROI through tiered bidding.

White Hat vs. Black Hat SEO: How to Spot a Good SEO & Avoid Hiring a Bad One

Learn how to easily tell the difference between a white hat and a black hat SEO with these easy tips for hiring a search engine optimization professional.

Seeing Double: What You Need to Know about Duplicate Content

Duplicate content is an incredibly common SEO issue. But what is duplicate content? Why is it bad? And what can you do about it? Here are the basics on duplicate content, along with a few pointers on how to take care of it for good.

Free Magic Digital Advertising Budget Tracking Tool

Learn how this tool can give you the ability to compare all your campaigns on a central dashboard or review individual efforts for Google, Bing, retargeting, display advertising, social media, and more. Track spend, conversions, and success. Get it now!

Google Mobile-First Index Myths

Do you know the difference between Mobile-First fact or fiction? We address common myths about link building, responsive design, AMP, expandable content, voice search, and more.

Rel=”nofollow” – What is it and How Does it Benefit SEO?

When used correctly, rel="nofollow" can be your best friend. But if you don’t understand it, it can lead to some big technical issues with your site. This post covers the basics of using the rel=”nofollow” and offers examples of when you would want to implement it.

Digital Digest: Check Your AdWords, Enough with the Clickbait, & Kill Your Interstitials!

The January 2017 edition of the Digital Digest lets you know that it's time to kill your on-page interstitials and check your AdWords strategy. Oh, and enough with the clickbait!