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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.
A disco ball logo for the new Google Disco browser

Meet Google’s Newest Experiment in Search

Be the first to learn about Google Disco, a new AI-powered browser promising to blend search, tabs, and web apps to offer a new competitor in the search wars.

What Is the Agentic AI Foundation? A Non-Technical Explanation

The Agentic AI Foundation (AAIF) is bringing order and openness to the next era of artificial intelligence. This non-technical guide explains what AAIF is, how agentic AI works, and why shared standards are essential for safe, powerful AI systems
A promotional image of Rhea Seehorn for the Apple TV show Pluribus

Is Apple TV’s New Show About Aliens or AI?

The creator of Breaking Bad has a new TV show that our VP of operations thinks is actually about the thread of AI slop. Read how to preserve your individuality and use AI to your advantage in digital marketing.

The 10 Essential Podcasts Marketers Must Hear Before 2026

Stop guessing about the future. These 10 essential podcast episodes give you the core strategies for content, brand effectiveness, and AI adoption to dominate your market in 2026.

Reddit and the Financial Industry: Stats and Information on Why Reddit Should Be Part of Your Marketing Plan

Discover why financial institutions can't ignore Reddit. Get key stats on popular finance subreddits, see how consumers seek advice, and learn the strategic way banks are using Reddit for market research, trust-building, and organic visibility.

Google Search Console is Expanding into Social Search Insights

Google is testing a new Search Console update that pulls social-media performance directly into Insights. Learn what data you can see and how to prepare.

Arc Intermedia is Now Accepting Speaking Requests for 2026

Elevate your 2026 event! Arc Intermedia's experts are available for panels, podcasts, and keynotes, sharing actionable insights on SEO, Paid Media, and AI. Book now!

David Sonn Interviewed on the Founder’s Forum Radio Show and Podcast

Digital marketing expert David Sonn joins The Founder's Forum to discuss the rapid shift from traditional SEO to AI search, sharing his framework for generating higher-quality leads and the key mindset and habits that separate successful entrepreneurs.

How Large Language Models Are Reshaping Content Consumption and Search Behavior

Discover how large language models like ChatGPT are reshaping how people search, consume content, and interact online. Learn what this shift means for digital marketing strategy in 2026—and how your business can stay ahead.

[CASE STUDY] Impact of AI Search on User Behavior & CTR in 2026

Explore with us how AI search is changing user behavior and impacting click-through rates, and what it means for SEO strategy.

David Sonn – Guest on The Marketing Cheat Code Podcast

Insights from The Marketing Cheat Code podcast on the future of digital marketing. Learn how AI search, CTV, and team agility are shaping modern agency strategy.

Creating Content in 2026: A Strategic Framework for Content Resilience in the Age of AI

Future-proof your content. Discover a strategic framework for content resilience in 2026, focusing on quality, audience, and adapting to the age of AI. Learn how to thrive.

Reflections on the 2025 Impact & Innovation Summit: A Day of Ideas, Honesty, and Forward Momentum

A look inside the Philly Ad Club’s 2025 Summit. We cover the impact of AI on marketing, emerging tech trends, and expert advice on standing out in the pitch process.

If You’ve Ever Had to Justify Your Marketing Budget, This One’s for You

Tired of justifying your marketing budget? Learn why "dollars in, dollars out" is a 2015 metric. Use these 5 strategies to prove the value of awareness, engagement, and long-term pipeline to B2B leadership.

How to Measure SEO Performance in 2026 and Beyond

With AI transforming organic search, how can digital marketers effectively measure SEO performance in 2026? Arc Intermedia explores other key metrics for SEO.