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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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EVENT ALERT! AI Shaping Discovery | June 9, 2026

The much requested event "AI Shaping Discovery" will be moderated by Arc Intermedia president, David Sonn, with leading, expert panelists, including Arc's own Pat Coyne, national speaker, Mike King, and PR pro, Laura Emanuel. Held at the swanky Pyramid Club high above center city Philadelphia, the event will be held June 9, 2026. Read more.

AI Shaping Discovery: Future of SEO & PR | Philly Ad Club

Join Arc Intermedia’s Patrick Coyne and industry leaders at the Philly Ad Club on June 9 to learn how AI search is rewriting the rules of brand visibility.

The AI Search Overhaul: Why Mixing Up Content Writing, AEO, and PR Will Cost You Visibility in 2026

Google I/O 2026 changed search forever. Discover why digital marketing, AEO, and PR remain entirely separate disciplines—and how agencies build the ultimate loop to get your brand cited by major LLMs.

[VIDEO] Beyond Blue Links: Why Your 2025 SEO Playbook Won’t Work in 2026

Google I/O 2026 changed search forever. Discover why traditional keywords are dead and how to pivot your marketing strategy toward holistic AI visibility. Watch Arc's new video series Let's Talk Shop with Matthew Ulmer.
An illustration of Google's intelligent search bar

Is This the End of SEO? Arc Intermedia Experts Weigh in on Google’s Biggest AI Shift

Google just fundamentally changed search. Our digital marketing experts break down what Google's massive AI upgrades mean for the future of SEO, content, and local business.
New Google Search Bar

Google I/O 2026 Just Changed Search Again: Here’s What It Means for SEO

Google I/O 2026 fully confirmed AI is transforming SEO. Learn how Gemini, AI Overviews, entity SEO, and AI visibility are changing search.

Google Expands Social Media Updates in Google Business Profiles to Desktop

Google is now displaying social media updates directly in Business Profiles on desktop. Learn what this means for local visibility, & your content strategy.

Why It’s Time for Brands to Take the “Serious” Out of Social Media

Humor and authenticity are the ultimate superpowers for modern brands on social media. Learn why 91% of consumers prefer funny brands, and how stepping out of your corporate comfort zone can drive deeper audience engagement and loyalty.

Who Gives a @!#$ About Schema?

LLMs can read messy text, but AI search isn't just one big model. Learn why schema markup is essential for the retrieval systems, knowledge graphs, and discovery engines powering the future of AI.

AI is getting more expensive not cheaper, and here’s why.

AI isn’t getting cheaper. It’s getting more expensive in ways most companies aren’t paying attention to. As AI shifts from a tool to a core production input, costs no longer stay predictable. They scale with the business.
Content refresh strategy for modern SEO, AEO, and GEO

Why Refreshing Content Isn’t Enough for Modern SEO, AEO, and GEO

Refreshing content isn’t about small updates anymore. Learn why surface-level edits fail in modern search and how to restructure, expand, and strengthen your content to perform across SEO, AEO, and AI-driven results.

Our Framework for Practical, Dependable Automation

Automation should not add complexity. It should remove friction. By starting with simple, repeatable processes and designing systems that are observable and resilient, we solve everyday bottlenecks without overengineering. The best automations work quietly in the background, improving flow without demanding attention.
agentic ecommerce shopping

How Ecommerce Brands Can Get Found by AI Shopping Assistants

Agentic ecommerce is the next evolution of product discoverability. For ecommerce companies, the playbook is not keyword stuffing. Read this article for direct steps on optimizing for AI shopping assistants.

How to Explain Declining Traffic in the Age of AI Search

Traffic is down, but that doesn’t mean SEO is failing. Learn how AI search is changing performance metrics and how to explain the shift to stakeholders.
Organic & AI Visibility Roundup Banner

Organic & AI Visibility News: April 2026 Roundup

Catch up on important AI & organic visibility news for March 2026, including Google changes, PR in AI results, and shopping agents.

Insights on Google, ChapGPT, and the Changing Landscape of Search

Discover how ChatGPT referral traffic grew 206% and why "outdated" tactics like link building and local SEO are now the key to winning in the AI search era.