Speaking in Code: Why Website Construction Matters for SEO, Part 3

Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.

Speaking in Code: Why Website Construction Matters for SEO, Part 2

Part 2 in a 3-part series, Ron Sansone how to define context of your web content to search engines through top-down semantics. Discover how proper website construction can greatly improve your SEO performance.

Speaking in Code: Why Website Construction Matters for SEO, Part 1

Part 1 in a 3-part series, Ron Sansone explores the mechanics of how search engine spiders determine and classify the meaning of content. Discover how proper website construction can greatly improve your SEO performance.

4 Key Takeaways from Pubcon Pro 2018

Pubcon has traditionally focused on insider knowledge sharing, but Pubcon Pro 2018 shows a much more sophisticated industry than one with mere “secret sauce” tricks. Arc Intermedia’s Ron Sansone covers four key takeaways from one of 2018’s most important marketing conferences.

Top 5 Reasons to Use Google Tag Manager

Very little about data tracking is easy. But Google Tag Manager (GTM) is changing that. Here are five ways that using Google Tag Manager can make your life much easier and your analytics data more powerful.

How to Take Advantage of Google’s New Meta Description Length

With the new Google descriptive snippet lengths in place for a few months now, we have greater insight into how the change to SERP display impacts SEO efforts, Arc Intermedia’s Ron Sansone discusses exactly what changed, how Google now displays its listings, and what you can do to take advantage of the update.

Top 5 Big Topics at Pubcon Las Vegas 2017

Pubcon Las Vegas is known for its focus on insider knowledge sharing, and the 2017 conference brought us a flurry of interesting information on a variety of digital marketing subjects. Arc Intermedia’s Ron Sansone covers the five biggest topics covered at the Pubcon 2017.

Moz Keyword Explorer: I Love You, You’re Perfect, Now Change!

Just how good is Moz Keyword Explorer for SEO keyword research. Arc Intermedia’s Ron Sansone reviews Moz’s keyword tool as part of his ongoing quest for the perfect SEO tool set. Learn how Moz stacks up against the competition.

Seeing Double: What You Need to Know about Duplicate Content

Duplicate content is an incredibly common SEO issue. But what is duplicate content? Why is it bad? And what can you do about it? Here are the basics on duplicate content, along with a few pointers on how to take care of it for good.

Digital Digest: Check Your AdWords, Enough with the Clickbait, & Kill Your Interstitials!

The January 2017 edition of the Digital Digest lets you know that it’s time to kill your on-page interstitials and check your AdWords strategy. Oh, and enough with the clickbait!