I’m really excited to be moderating a much requested event, AI Shaping Discovery, on Tuesday, June 9, as part of the Philadelphia Ad Club’s Impact & Innovation Series. We’ll be at The Pyramid Club in Philadelphia, high above Center City, from 8:30 to 10:30 AM. Hot topic, swanky room, stunning view. Great way to start a Tuesday.
Why This Event Matters
AI search is not just “SEO with a new name.” It is changing how people discover information, how brands show up, and how credibility gets interpreted before someone ever clicks through to a website.
That creates a real challenge for marketers.
Visibility is no longer just about keywords and rankings. It is about authority, reputation, earned media, expertise, brand signals, and how consistently a company shows up across channels. PR and SEO can’t live in separate corners anymore. They need to work together.
A Panel I’m Genuinely Excited About
I’m thrilled that I was able to recruit this group! Each panelist brings a different and important perspective to the conversation:
Mike King, Founder & CEO, iPullRank
One of the sharpest and most forward-thinking, subject-matter speakers in technical SEO, AI search, and content strategy.
Laura Emanuel, Managing Director, Red Thread PR
A communications leader who understands how reputation, earned media, and credibility shape brand visibility.
Patrick Coyne, Director of Organic & AI Search, Arc Intermedia
Arc’s own leader in search! Both a strategist and practitioner deep in the work of helping brands adapt organic strategy for an AI-driven discovery landscape.
This is the kind of panel that can do more than explain what is happening. They can help marketers understand what to do about it.
What We’ll Get Into
My job as moderator will be to push the conversation beyond the 101-level answers. We’re not going to stop at “AI is changing search” or “content still matters.”
We’ll get into the harder questions marketers are wrestling with right now:
- How do brands earn visibility in AI-generated answers?
- What signals actually build authority?
- How should PR, SEO, and content teams work together?
- How do you create an omni-channel content strategy that supports discovery?
- And how does audience research change when AI can personalize what people see?
Who Should Attend
This event is for marketers, PR professionals, agency leaders, content strategists, SEO specialists, and brand communicators. Basically, if your job involves helping a brand get found, trusted, understood, or chosen, this conversation is for you.
What You’ll Walk Away With
My goal is for everyone to leave with a clearer understanding of how AI is reshaping discovery, plus practical ideas they can bring back to their teams. Not hype. A useful, honest conversation about what brands need to do next.
I hope to see you there!
Register here!
