If “Best Practice” Is Your Strategy, You Don’t Have One
Industry experience should spark better questions, not rigid templates. Here is why marketing success depends on your specific business, not a rulebook.
How to Connect Social Media Accounts to Google Search Console
Connect YouTube, Instagram, TikTok, and X to Google Search Console and see how your social content performs on Google.
The Missing Middle of Automation: Shared Logic, Personal Context
Personal automation can start with one employee, prove its value, and then be packaged for others while keeping each person’s context local. Here’s where that model fits and when centralized automation still makes more sense.
STUDY: Knowledge Base Content Earns 4.5x More AI Search Visibility Than Traditional Website Pages
Discover why structured knowledge base content earns more citations and impressions in generative AI search, plus how to structure your content strategy.
Why AI Needs a Human in the Loop: A Cautionary Tale (From “Abraham”)
Think AI can run your marketing on autopilot? Discover why human oversight, data verification, and brand empathy remain non-negotiable in the age of AI.
Hot Take: Red Bull Tastes Awful, Proving Good Marketing Can Convince People of Anything
Get a little jolt of inspiration today. Learn how Red Bull turned a single energy drink into a global brand through the power of good marketing.
[VIDEO] Why Reddit’s Hostility to Fluff Is Actually Its Greatest Opportunity for Brands
Think Reddit is too hostile for brands? Learn why the platform’s anti-fluff culture actually builds unmatched trust, credibility, and brand loyalty.
Why We Published a “Raw” Podcast Transcript (And What It Means for AI Search)
See why Arc Intermedia published a raw podcast transcript to test how AI engines like ChatGPT, Gemini, and Perplexity index video content.
[VIDEO] Is Meta Actually Better Than LinkedIn for B2B? | Let’s Talk Shop
In this previously unpublished test episode of Let’s Talk Shop, host Matthew Ulmer sat down with Laura Jo Sharpe to unpack a controversial claim: Meta (Facebook & Instagram) is currently a better advertising platform for B2B lead generation than LinkedIn.
Organic & AI Visibility News: July 2026 Roundup
Catch up on important AI & organic visibility news for July 2026, including social media data in Google Search Console, a growing connection between paid media and AI search, why businesses must verify how AI platforms represent them, and more.