Organic & AI Visibility News: June 2026 Roundup
Catch up on important AI & organic visibility news for June 2026, including Google Search Console AI reporting, writing for AI and humans, the inverted pyramid, and consumer trust trends.
The Hidden Work Behind Google Local Service Ads (LSAs)
Most businesses scrutinize every other marketing channel. Google LSAs often get a free pass. We explore the questions advertisers should be asking before taking LSA performance at face value.
Is the Inverted Pyramid Back?
Learn why the inverted pyramid writing style is making a comeback as AI search rewards clear, front-loaded content that answers user questions first.
ChatGPT vs. Claude for Marketing: Which AI Tool is Right for Your Team?
We compare ChatGPT and Claude to determine which AI tool is best for marketers right now.
AI Shaping Discovery Event Delivers Timely, High-Value Education
What happens when AI answers before the click? Arc Intermedia’s Patrick Coyne and David Sonn recently participated in a panel session for the AI Shaping Discovery event to answer this topic and more. Here’s the recap.
[VIDEO] The Automation Trap: Why Throwing AI at Every Business Process Costs You Efficiency
Is AI always the best path to business efficiency? In our latest ShopTalk video, we break down why over-engineering simple tasks with expensive LLMs is breaking workflows—and why classic AI-free automation is often the better way.
Google Search Console Adds Generative AI Performance Reporting for a Major Step Forward in AI Visibility Measurement
Google adds generative AI performance data to Search Console. Discover what’s changing, why impression metrics matter, and how to optimize for AI visibility.
Organic & AI Visibility News: May 2026 Roundup
Catch up on important AI & organic visibility news for May 2026, including Google’s search-shattering announcements, tracking AI traffic from within Google Analytics, and how Perplexity ranks content.
AI Shaping Discovery: Future of SEO & PR | Philly Ad Club
Join Arc Intermedia’s Patrick Coyne and industry leaders at the Philly Ad Club on June 9 to learn how AI search is rewriting the rules of brand visibility.
The AI Search Overhaul: Why Mixing Up Content Writing, AEO, and PR Will Cost You Visibility in 2026
Google I/O 2026 changed search forever. Discover why digital marketing, AEO, and PR remain entirely separate disciplines—and how agencies build the ultimate loop to get your brand cited by major LLMs.