Why It’s Time for Brands to Take the “Serious” Out of Social Media
Arc Intermedia’s Director of Content, Katie Schieder, explores why humor and authenticity are the ultimate superpowers for modern brands on social media. Learn why 91% of consumers prefer funny brands and how stepping out of your corporate comfort zone can drive deeper audience engagement and loyalty.
Who Gives a @!#$ About Schema?
LLMs can read messy text, but AI search isn’t just one big model. Learn why schema markup is essential for the retrieval systems, knowledge graphs, and discovery engines powering the future of AI.
AI is getting more expensive not cheaper, and here’s why.
AI isn’t getting cheaper. It’s getting more expensive in ways most companies aren’t paying attention to. As AI shifts from a tool to a core production input, costs no longer stay predictable. They scale with the business.
Why Refreshing Content Isn’t Enough for Modern SEO, AEO, and GEO
Refreshing content isn’t about small updates anymore. Learn why surface-level edits fail in modern search and how to restructure, expand, and strengthen your content to perform across SEO, AEO, and AI-driven results.
Our Framework for Practical, Dependable Automation
Automation should not add complexity. It should remove friction. By starting with simple, repeatable processes and designing systems that are observable and resilient, we solve everyday bottlenecks without overengineering. The best automations work quietly in the background, improving flow without demanding attention.
How Ecommerce Brands Can Get Found by AI Shopping Assistants
Agentic ecommerce is the next evolution of product discoverability. For ecommerce companies, the playbook is not keyword stuffing. Read this article for direct steps on optimizing for AI shopping assistants.
How to Explain Declining Traffic in the Age of AI Search
Traffic is down, but that doesn’t mean SEO is failing. Learn how AI search is changing performance metrics and how to explain the shift to stakeholders.
Organic & AI Visibility News: April 2026 Roundup
Catch up on important AI & organic visibility news for March 2026, including Google changes, PR in AI results, and shopping agents.
Insights on Google, ChapGPT, and the Changing Landscape of Search
Discover how ChatGPT referral traffic grew 206% and why “outdated” tactics like link building and local SEO are now the key to winning in the AI search era.
Designing Workflows Automations People Trust
Automation often fails not because of bad technology, but because of broken trust. When workflows feel like black boxes, teams hesitate, double-check results, and build workarounds. Designing automation that is observable, explainable, and predictable turns systems people question into infrastructure they confidently rely on.