Organic & AI Visibility News: May 2026 Roundup
Catch up on important AI & organic visibility news for May 2026, including Google’s search-shattering announcements, tracking AI traffic from within Google Analytics, and how Perplexity ranks content.
AI Shaping Discovery: Future of SEO & PR | Philly Ad Club
Join Arc Intermedia’s Patrick Coyne and industry leaders at the Philly Ad Club on June 9 to learn how AI search is rewriting the rules of brand visibility.
The AI Search Overhaul: Why Mixing Up Content Writing, AEO, and PR Will Cost You Visibility in 2026
Google I/O 2026 changed search forever. Discover why digital marketing, AEO, and PR remain entirely separate disciplines—and how agencies build the ultimate loop to get your brand cited by major LLMs.
[VIDEO] Beyond Blue Links: Why Your 2025 SEO Playbook Won’t Work in 2026
Google I/O 2026 changed search forever. Discover why traditional keywords are dead and how to pivot your marketing strategy toward holistic AI visibility. Watch Arc’s new video series Let’s Talk Shop with Matthew Ulmer.
Is This the End of SEO? Arc Intermedia Experts Weigh in on Google’s Biggest AI Shift
Google just fundamentally changed search. Our digital marketing experts break down what Google’s massive AI upgrades mean for the future of SEO, content, and local business.
Google I/O 2026 Just Changed Search Again: Here’s What It Means for SEO
Google I/O 2026 fully confirmed AI is transforming SEO. Learn how Gemini, AI Overviews, entity SEO, and AI visibility are changing search.
EVENT ALERT! AI Shaping Discovery | June 9, 2026
The much requested event “AI Shaping Discovery” will be moderated by Arc Intermedia president, David Sonn, with leading, expert panelists, including Arc’s own Pat Coyne, national speaker, Mike King, and PR pro, Laura Emanuel. Held at the swanky Pyramid Club high above center city Philadelphia, the event will be held June 9, 2026. Read more.
Google Expands Social Media Updates in Google Business Profiles to Desktop
Google is now displaying social media updates directly in Business Profiles on desktop. Learn what this means for local visibility, & your content strategy.
Why It’s Time for Brands to Take the “Serious” Out of Social Media
Humor and authenticity are the ultimate superpowers for modern brands on social media. Learn why 91% of consumers prefer funny brands, and how stepping out of your corporate comfort zone can drive deeper audience engagement and loyalty.
Who Gives a @!#$ About Schema?
LLMs can read messy text, but AI search isn’t just one big model. Learn why schema markup is essential for the retrieval systems, knowledge graphs, and discovery engines powering the future of AI.