Is This the End of SEO? Arc Intermedia Experts Weigh in on Google’s Biggest AI Shift
Google just fundamentally changed search. Our digital marketing experts break down what Google’s massive AI upgrades mean for the future of SEO, content, and local business.
Google I/O 2026 Just Changed Search Again: Here’s What It Means for SEO
Google I/O 2026 fully confirmed AI is transforming SEO. Learn how Gemini, AI Overviews, entity SEO, and AI visibility are changing search.
EVENT ALERT! AI Shaping Discovery | June 9, 2026
The much requested event “AI Shaping Discovery” will be moderated by Arc Intermedia president, David Sonn, with leading, expert panelists, including Arc’s own Pat Coyne, national speaker, Mike King, and PR pro, Laura Emanuel. Held at the swanky Pyramid Club high above center city Philadelphia, the event will be held June 9, 2026. Read more.
Google Expands Social Media Updates in Google Business Profiles to Desktop
Google is now displaying social media updates directly in Business Profiles on desktop. Learn what this means for local visibility, & your content strategy.
Why It’s Time for Brands to Take the “Serious” Out of Social Media
Humor and authenticity are the ultimate superpowers for modern brands on social media. Learn why 91% of consumers prefer funny brands, and how stepping out of your corporate comfort zone can drive deeper audience engagement and loyalty.
Who Gives a @!#$ About Schema?
LLMs can read messy text, but AI search isn’t just one big model. Learn why schema markup is essential for the retrieval systems, knowledge graphs, and discovery engines powering the future of AI.
AI is getting more expensive not cheaper, and here’s why.
AI isn’t getting cheaper. It’s getting more expensive in ways most companies aren’t paying attention to. As AI shifts from a tool to a core production input, costs no longer stay predictable. They scale with the business.
Why Refreshing Content Isn’t Enough for Modern SEO, AEO, and GEO
Refreshing content isn’t about small updates anymore. Learn why surface-level edits fail in modern search and how to restructure, expand, and strengthen your content to perform across SEO, AEO, and AI-driven results.
Our Framework for Practical, Dependable Automation
Automation should not add complexity. It should remove friction. By starting with simple, repeatable processes and designing systems that are observable and resilient, we solve everyday bottlenecks without overengineering. The best automations work quietly in the background, improving flow without demanding attention.
How Ecommerce Brands Can Get Found by AI Shopping Assistants
Agentic ecommerce is the next evolution of product discoverability. For ecommerce companies, the playbook is not keyword stuffing. Read this article for direct steps on optimizing for AI shopping assistants.