ChatGPT vs. Claude for Marketing: Which AI Tool Is Right for Your Team?
Generative AI has quickly become a valuable tool for organizations looking to improve productivity, enhance communications, and make more informed decisions. Teams across marketing, sales, operations, and leadership are using LLMs and AI-first tools to create content, summarize information, analyze data, automate tasks, and support strategic planning. Among the leading AI platforms available today, ChatGPT and Claude have emerged as […]
AI Shaping Discovery Event Delivers Timely, High-Value Education
What happens when AI answers before the click? Arc Intermedia’s Patrick Coyne and David Sonn recently participated in a panel session for the AI Shaping Discovery event to answer this topic and more. Here’s the recap.
[VIDEO] The Automation Trap: Why Throwing AI at Every Business Process Costs You Efficiency
Is AI always the best path to business efficiency? In our latest ShopTalk video, we break down why over-engineering simple tasks with expensive LLMs is breaking workflows—and why classic AI-free automation is often the better way.
Google Search Console Adds Generative AI Performance Reporting for a Major Step Forward in AI Visibility Measurement
Google adds generative AI performance data to Search Console. Discover what’s changing, why impression metrics matter, and how to optimize for AI visibility.
Organic & AI Visibility News: May 2026 Roundup
Catch up on important AI & organic visibility news for May 2026, including Google’s search-shattering announcements, tracking AI traffic from within Google Analytics, and how Perplexity ranks content.
AI Shaping Discovery: Future of SEO & PR | Philly Ad Club
Join Arc Intermedia’s Patrick Coyne and industry leaders at the Philly Ad Club on June 9 to learn how AI search is rewriting the rules of brand visibility.
The AI Search Overhaul: Why Mixing Up Content Writing, AEO, and PR Will Cost You Visibility in 2026
Google I/O 2026 changed search forever. Discover why digital marketing, AEO, and PR remain entirely separate disciplines—and how agencies build the ultimate loop to get your brand cited by major LLMs.
[VIDEO] Beyond Blue Links: Why Your 2025 SEO Playbook Won’t Work in 2026
Google I/O 2026 changed search forever. Discover why traditional keywords are dead and how to pivot your marketing strategy toward holistic AI visibility. Watch Arc’s new video series Let’s Talk Shop with Matthew Ulmer.
Is This the End of SEO? Arc Intermedia Experts Weigh in on Google’s Biggest AI Shift
Google just fundamentally changed search. Our digital marketing experts break down what Google’s massive AI upgrades mean for the future of SEO, content, and local business.
Google I/O 2026 Just Changed Search Again: Here’s What It Means for SEO
Google I/O 2026 fully confirmed AI is transforming SEO. Learn how Gemini, AI Overviews, entity SEO, and AI visibility are changing search.