[VIDEO] Be Careful with LSA: You Could Be Wasting a Ton of Money
Google Local Services Ads are great for local businesses, but a “set it and forget it” mindset leads to wasted spend. Let this quick video explain why you should actively audit your LSAs.
SMX Advanced Boston 2026 Recap: What You Should Know for Organic Visibility
SMX 2026 revealed a clear trend: AI search is changing how users find information, but strong SEO fundamentals still drive visibility. Read the biggest takeaways.
SMX Advanced Boston 2026: Paid Advertising Insights
From a paid standpoint, what are the biggest takeaways from SMX Advanced 2026? AI Max, PPC automation, Demand Gen, and the future of paid marketing.
Matt’s Business Fables: When Another Rescue Dog Teaches a Hard Lesson in Management
What do a rescue dog, a burning power pole, and management have in common? Read this tail to find out.
Organic & AI Visibility News: June 2026 Roundup
Catch up on important AI & organic visibility news for June 2026, including Google Search Console AI reporting, writing for AI and humans, the inverted pyramid, and consumer trust trends.
The Hidden Work Behind Google Local Service Ads (LSAs)
Most businesses scrutinize every other marketing channel. Google LSAs often get a free pass. We explore the questions advertisers should be asking before taking LSA performance at face value.
Is the Inverted Pyramid Back?
Learn why the inverted pyramid writing style is making a comeback as AI search rewards clear, front-loaded content that answers user questions first.
ChatGPT vs. Claude for Marketing: Which AI Tool is Right for Your Team?
We compare ChatGPT and Claude to determine which AI tool is best for marketers right now.
AI Shaping Discovery Event Delivers Timely, High-Value Education
What happens when AI answers before the click? Arc Intermedia’s Patrick Coyne and David Sonn recently participated in a panel session for the AI Shaping Discovery event to answer this topic and more. Here’s the recap.
[VIDEO] The Automation Trap: Why Throwing AI at Every Business Process Costs You Efficiency
Is AI always the best path to business efficiency? In our latest ShopTalk video, we break down why over-engineering simple tasks with expensive LLMs is breaking workflows—and why classic AI-free automation is often the better way.