Google Ads vs. Facebook Ads for Ecommerce: What’s the Difference?

Not sure whether to invest in Google Ads or Facebook Ads for your ecommerce store? View the differences and when to use each—or both—for maximum impact.

Do Ecommerce Sites Need SEO and PPC?

Wondering if your eCommerce site needs SEO or PPC? Find out why the answer is both.

Ecommerce PPC: Proven Strategies & Best Practices for Success

Increase sales with this helpful ecommerce PPC guide.

Healthcare SEO: Proven Strategies to Attract and Retain Patients

Looking to grow your healthcare center’s patient base? See how SEO has a huge place in healthcare.

What Is a Perplexity Merchant Account and How Can It Help Your Business?

Discover how a Perplexity merchant account can enhance your brand’s visibility in AI-driven search by submitting content directly to its answer engine. Learn the benefits, limitations, and how it compares to other LLM integrations.

How to Measure SEO Performance in 2025 and Beyond

With AI transforming organic search, how can digital marketers effectively measure SEO performance in 2025? Arc Intermedia explores other key metrics for SEO.

[VIDEO] Setting the Stage for Success: The Power of Clear Expectations

Hi, Dave here from Arc Intermedia, and welcome back to “What Am I Working On Today!” Today, I’m focused on the power of clearly stated expectations. Eliminating Confusion Before It Begins Think about it – whether it’s defining roles within … Continued

How to Do a PPC Audit: A Step-by-Step Guide to Better Performance

Stop wasting ad dollars! Learn how to perform a comprehensive PPC audit to identify inefficiencies, optimize campaigns, and boost your ROI.

Why Companies Need a CRM and Email Nurturing: Unlocking the Power of Personalized Marketing

Discover why CRM and email nurturing are essential for building personalized customer relationships, boosting sales, and driving business growth. Learn how tools like HubSpot, ActiveCampaign, and Marketo can transform your marketing strategy.

What is Cloudflare & What Does It Do?

Discover how Cloudflare improves website speed, security, and reliability with services like CDN, DDoS protection, WAF, DNS, and SSL/TLS encryption. Learn how it works and the benefits of using Cloudflare for your site.