Opinions

What do you do when consumers don’t search for the type of product or service you offer? You read this article on how online marketing can get your message in front of your target audience.

Your website is a consumer’s first impression of your company. Not your beautiful offices or expertly trained staff answering the phone. If your website isn’t polished, professional, and perfect, your company isn’t respected. It’s as simple as that.

The blackout during the Super Bowl convinced companies that real-time marketing via Twitter is a new and lasting marketing trend. This article argues that those companies are wrong.

Do you know what your customers want? Do you know what they think of you? Essential to any successful marketing effort is to understand your customers’ perceptions and ensure that they match yours. So, how do you do that?

The old ways of dealing with a crisis are gone. This article will help you make sense of how to deal with a negative situation in the world of social media.

Online press releases are a powerful, inexpensive way to boost your SEO and get direct traffic to your site. In fact, we think they’re better for generating traffic than Facebook advertising.

You’ve spent many sleepless nights designing and developing a glorious website for your product. You’ve poured over CSS templates, meticulously set up your CMS, and configured your web analytics package. Now that the all-important site launch announcement has been freshly fired off, why are you still hearing crickets?

Sometimes, something that sounds too good to be true actually isn’t. Paid Search (or Search Engine Marketing) really is one of the most effective and cost-efficient forms of advertising currently available. Read all about why Arc’s president is in love with Paid Search.

Whitespace is an important, often overlooked aspect of web design. We’ll take a look at what it is and why it’s important. Also, we’ll explore ways to use it properly and overcome external challenges.