Why I Love Paid Search

David Sonn
David Sonn President

I Love Paid SearchYou can’t grow your company without growing your customers through a steady flow of qualified sales inquiries. But generating leads is one of the greatest challenges businesses face.

Well, what if you were told that your company’s message could be put in front of people actively searching for your products or services, that you could pick and choose your audience by location, gender, and age, and that you could even control what time of day and device type they found you on? Would it sound too good to be true?

And yet there’s more. Imagine this advertising tool allowed you to simultaneously test multiple ad messaging, didn’t require costly and time-consuming ad production, and could take affect almost immediately. And, unlike traditional advertising, you could measure everything – conversion rates, conversion costs, ROI, and what keywords or ads result directly in a lead.

Before you think the catch is that this must be super expensive, consider that you can set a fixed advertising budget as low as $50 a month, and only get charged if a prospect actually visits your online page.

This marketer’s dream is called Paid Search, often referred to as Search Engine Marketing (SEM). It’s real; I’ve been using it to grow my business since this tactic’s beginnings, then offered via the “GoTo” platform. I’ve kept pace with this evolving advertising method and have leveraged it to help grow my clients’ businesses, too. Regardless of the size of the company and the budget, Paid Search is one of the most efficient and effective tactics for generating leads, driving traffic, and growing a business.

Our team believes in Paid Search so much so that we now offer an end-to-end solution for this affordable advertising. We call it Managed SEM Programs. In short, our expert SEM managers identify clients’ goals; conduct extensive keyword, competitor, and bid rate research; develop optimized landing pages; and leverage sophisticated software to run campaigns across multiple search engines, monitor and analyze performance daily, and provide detailed reporting.

So if your company needs a boost of new customers, use the powerful and cost-effective channel of Paid Search. And if you prefer to let the professionals handle it, inquire about our Managed SEM Program to get even better results without having to shoulder all the efforts. Click here to request a free Search Engine Marketing analysis.

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