5 Ways a Paid Search Campaign Complements SEO

SEO and SEM don’t need to be enemies. Here’s 5 different ways that Search Engine Optimization and Search Engine Marketing (aka Paid Search) work together.

They’re Following You! (Or How I Learned to Love Ad Re-targeting)

Do you ever get the feeling you’re being followed? Ad retargeting is an effective way to get users back to your website. We take a look at a few of the benefits.

Blogger Outreach: The Wrong Way to Do It

Blogger outreach is not dead! It’s, in fact, still a very effective marketing tactic when done right. Here’s our expert tips on executing a successful outreach campaign.

Have You Considered Online Display Advertising, Lately?

Banner advertising still has a bad reputation. However, with technology, RTB ,and granular control, the game has really changed. Look at how it can be done now.

Your Website is Your Brand — What is it Saying About You?

Most people are first exposed to your company via your website. Is your site designed to be the first line of awareness and sales? This article can help you sharpen your most influential marketing tool.

Why You Need to Be Re-targeting

Advertisers claim that online re-targeting converts 20 percent higher than other online marketing efforts. Are you taking advantage of re-targeting?

What to Do When Consumers Don’t Realize They Want What You Have

What do you do when consumers don’t search for the type of product or service you offer? You read this article on how online marketing can get your message in front of your target audience.

Is Your Website Killing Your Company?

Your website is a consumer’s first impression of your company. Not your beautiful offices or expertly trained staff answering the phone. If your website isn’t polished, professional, and perfect, your company isn’t respected. It’s as simple as that.

Is It Really the Age of Real-Time Marketing?

The blackout during the Super Bowl convinced companies that real-time marketing via Twitter is a new and lasting marketing trend. This article argues that those companies are wrong.

What Do Customers Think?

Do you know what your customers want? Do you know what they think of you? Essential to any successful marketing effort is to understand your customers’ perceptions and ensure that they match yours. So, how do you do that?