A Very AI (Arc Intermedia) Holiday
We would like to wish everyone happy holidays and thank our clients for a successful year. Read for a glimpse into our teams AI-related holiday searches.
What is Your Maximum Allowable Customer Acquisition Cost?
This article emphasizes the critical importance of calculating and utilizing Maximum Allowable Customer Acquisition Cost (CAC) in digital marketing to ensure profitability and drive informed decision-making.
6 Latest SEO Trends in 2025
Gear up for 2025 with the latest SEO trends, including E-E-A-T, zero-click searches, AI answer engines, and more along with tips for how to optimize for them.
[VIDEO] Maximize Your Conference Experience: 3 Tips to Make it Count
Get the most out of your next conference with these 3 simple yet powerful tips to optimize your learning, network, and improve your overall experience.
SEM/Paid Search Trends for 2025
This article explores the key trends shaping paid search and SEM in 2025, including the rise of first-party data, interactive ad formats, and advanced attribution modeling, urging marketers to adapt their strategies and leverage these trends for success.
[VIDEO] Beyond Google: Is Your Brand Ready for the Rise of AI Search?
Learn about the evolving search landscape and how AI is changing the way people find information, highlighting the importance of organic visibility and introducing Arc Intermedia’s new program to help businesses adapt.
The Future of Paid Search and SEM: Trends to Watch in 2025
The future of paid search and SEM is rapidly evolving with the rise of AI, a deeper focus on user intent, and the emergence of new ad formats and platforms, requiring marketers to adapt and embrace innovation to stay ahead.
[VIDEO] Level Up Your Branding: Are You Owning this Free Opportunity?
In a world of remote work, your video background has become your new “office,” offering a prime branding opportunity. Learn how to make the most of this space to showcase your professionalism and personality in this “What Am I Working On Today?” video.
7 Web Dev Trends to Expect in 2025
This article outlines seven key web development trends for 2025, including the rise of AI-powered tools, the importance of content-focused design and structured data, the continued popularity of dark mode, and the resurgence of bold colors and typography.
2025 Digital Marketing Trends
This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.