[VIDEO] Lights, Camera, Action! Your Brand on the Big (Streaming) Screen with CTV Advertising
Learn how CTV advertising can elevate your brand with the reach of television and the precision of digital targeting, and discover key strategies for success in this emerging channel.
Why Local SEO is Important for Small Businesses
This comprehensive guide explores the importance of local SEO for small businesses, outlining key strategies and benefits to help you attract local customers and thrive in your community.
[VIDEO] Creating a Culture of Candid Feedback: Beyond the “Open Door” Policy
Learn how to create a workplace where everyone feels empowered to share their honest opinions, leading to innovation and growth. Watch Arc Intermedia’s President, Dave, share insights and tips in this “What Am I Working On Today” video.
Understanding AI: Capabilities & Limitations
This article explores the two primary types of AI – Generative AI and Predictive AI – to help you understand their differences and how they can be leveraged to achieve specific business goals.
[VIDEO] AI Search Engines – The New Frontier of Discovery
This blog post and video discuss the impact of AI search engines on how people search for information and provides actionable tips for businesses to adapt and thrive in this new digital landscape.
The Importance of UX in Digital Marketing: Making Sure Your Creative Doesn’t Go to Waste
A powerful ad is only half the battle; ensure a seamless user experience on your landing page to convert clicks into loyal customers.
Arc Intermedia Leads the Charge on AI’s Impact on Search at Philly Analytics Event
The Philly Analytics event, featuring Patrick Coyne, underscored Arc Intermedia’s forward-thinking approach to AI-powered search and its commitment to staying ahead of the curve in the ever-evolving SEO landscape.
Using AI for Content Creation: Tips & Tricks
The rise of artificial intelligence has transformed the way we create content. AI-powered tools offer a wealth of possibilities, from generating ideas and outlines to drafting full articles and optimizing for SEO.
CMO Series – Athletic Brewing
David Sonn attended the Philly Ad Club’s CMO Series, featuring Andrew Katz. Andrew Katz is the CMO of Athletic Brewing, a top producer of craft, nonalcoholic beer.
Google SEO Algorithm Leak: Key Points and What They Mean for SEO
A leaked Google document reveals critical search ranking factors, including the importance of clicks, backlinks, homepage quality, and content freshness, potentially changing the SEO landscape.