SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

When the Steaks are High for Good Customer Service

How important is good customer service? Equally importantly, how damaging is bad customer service? This fun Business Fable explains it all.

Opinion: It’s Time for Consolidation in the AI Market

The language model landscape is getting crowded—and chaotic. With dozens of LLMs competing for attention, users are overwhelmed, teams are paralyzed by choice, and standards are nowhere in sight. Let’s explore why consolidating the LLM market isn’t just inevitable—it might be essential.

15 Best ChatGPT Prompts for Marketers

Discover 15 expert-level ChatGPT prompts for marketers that save time, generate content ideas, improve SEO, and boost campaign performance.

Matt’s Business Fables: When Customer Service is (Literal) Fire

A true story of how customer service can make or break consumer loyalty. With a car fire.

AI in 2025: Key Takeaways and What It Means for Your Business

Discover critical findings from the Marketing AI Institute’s 2025 report. Learn how marketers are using AI, why training is crucial, and what the future holds for AI in marketing.

[EVENT] Moving from Keywords to Conversations: The Rise of AI Search – Featuring Dave Sonn

Join Dave Sonn & Alisa Scharf at the Philly Ad Club on July 17th to explore the shift from keywords to conversational AI search. Learn to leverage AI for SEO & future-proof your digital strategy. Register now!

Unlocking the Future of Digital Visibility: A Deep Dive into Generative Engine Optimization (GEO)

Discover Generative Engine Optimization (GEO) and its critical role in the AI-first digital landscape. Learn how GEO differs from SEO, why it’s vital for lead generation, and how to integrate it into your marketing strategy to secure future online visibility.

DigiMarCon 2025 Northeast Recap

Last week I attended DigiMarCon in Philadelphia. Here are some notes/takeaways.

Google AI Mode: What It Means for Users and Marketers

Are you ready for Google AI Mode? Find out what it is and how it will disrupt your life.