What are Some Best Practices for Optimizing for AIO?
Optimizing for Google’s AI Overviews (AIO) requires a shift in thinking from traditional blue-link rankings to a more holistic content strategy focused on topical authority, clarity, and structured information. AIO is designed to surface synthesized responses that combine multiple sources, so rather than aiming for position one, the goal becomes being a trusted data point […]
How Do You Know If a Digital Marketing Agency You Hired is Doing a Good Job?
A quality digital marketing agency should be transparent, communicative, and focused on aligning their strategies with your business goals—not just vanity metrics. One of the most important signs is how they handle the discovery process. Reputable agencies like Arc Intermedia near Philadelphia take the time to understand your business model, target audience, and unique challenges […]
How to Choose the Right SEO Company for Your SaaS Business
Choosing the right SEO company for your SaaS business is about much more than rankings. It’s about finding a strategic partner who understands the nuances of the SaaS model and can align SEO efforts with your business goals. That is exactly what Arc Intermedia tries to achieve with its clients. Here is what to look […]
[VIDEO] AI Search Engines – The New Frontier of Discovery
Transcript: Hi, I’m Dave, President of Arc Intermedia, a digital marketing agency, and welcome back to what am I working on today. Today’s backdrop is Moynihan Train Station. I just liked the grid work. So today I’m putting the final touches on my presentation for Arc’s new service called organic visibility and AI program. Let […]
[VIDEO] How to Build Trust in the Age of AI
Transcript: Hi, I’m Dave of President of Arc Intermedia, a digital marketing agency, and welcome back to what am I working on today. Today’s backdrop is Puerto Rico. Home of Roberto Clemente and the Pina Colada. So today I’m doing an audit of our company’s online presence beyond our website. I’m using tools like SEMrush […]
[VIDEO] Don’t Miss The Unique Branding Opportunity of Video Call Backgrounds
Transcript: Hi, Dave here from Arc Intermedia and welcome back to, what am I working on today. Today’s backdrop is Aruba. Soft sand. Warm ocean. So this morning I drove to North Jersey to meet with our client, Sharp Electronics at their US headquarters. As I walked in the lobby I was met with a […]
[VIDEO] How to Build Long-term Client Relationships
Transcript: Hi, I’m Dave of President of Arc Intermedia, a digital marketing agency just outside of Philadelphia PA and welcome back to what am I working on today. Today’s backdrop is Alaska. Yes those are bald eagles and a glacier. So today I visited one of our longest tenured clients, Acts Retirement-Life Communities, who offer […]
[VIDEO] 3 Tips to Maximize Your Conference Experience
Transcript: Hi, I’m Dave, and welcome back to what am I working on today. Today’s backdrop is Independence Blue Cross’s Innovation Center located in downtown Philly. I’m here today, because I’m attending the impact and innovation summit, a conference put on by the Philadelphia Ad club. It is so helpful to have learning conferences here […]
[VIDEO] Set the Stage for Success by Setting Clear Expectations
Transcript: Hi, I’m Dave of President of Arc Intermedia, a digital marketing agency, and welcome back to what am I working on today. Today’s backdrop is the pipe organ at the old Wanamaker building. Philly history. So today I’m making some updates to Arc’s compensation policies document where we spell out the responsibilities for every […]
[VIDEO] Unlocking Market Opportunities with AI with Deep Research
Transcript: Hi, I’m Dave of President of Arc Intermedia, a digital marketing agency, and welcome back to what am I working on today. Today’s backdrop is Zion National Park. Hike the Narrows, early. So today I finally carved out some time to try open AI’s new deep research (add deep research logo) which comes as […]