Local Search Breakthrough in Finance

A financial institution needed a fresh approach to connect with high-intent, high-net worth individuals searching in their area. Arc Intermedia enacted a local organic search program to find and convert quality prospects. 

A line of people to get into a financial building
The

Challenge:

The institution had an advisor search tool on its website, but it wasn’t fully aligned with how users search for financial services today.

Users increasingly search with location-based, conversational intent, like:

  • “financial advisor near me”
  • “retirement planner in [city]”
  • “wealth advisor near [zip code]” 

The existing page lacked the natural, geo-focused language needed to compete in these searches and capture local demand at scale.

Arc's

Strategy:

Arc Intermedia provided recommendations to align the page experience with real-world search behavior. Rather than treating the page as a static directory, Arc reimagined it as a local search asset designed to rank organically for geo-modified, high-intent queries.

The strategy focused on:

  • Enhancing natural, location-based language across the page
  • Aligning content with how users actually phrase searches
  • Expanding relevance for local and “near me” queries at scale
  • Strengthening the page’s ability to capture bottom-funnel search intent
Arc's

Solutions:

To bring this strategy to life, Arc implemented a targeted set of SEO and content enhancements:

  • Rewrote on-page content to include geo-focused, conversational phrasing
  • Incorporated location modifiers and natural language patterns throughout the page
  • Improved user experience and conversion opportunities
  • Implemented proper structure and schema
  • Ensured content scalability to support broad geographic coverage

These updates transformed the page from a simple utility into a high-performing local search driver.

The

Results:

The impact was immediate and substantial:

  • 233% increase in organic traffic YoY
  • 26% of the site’s organic traffic came from this page
  • 529,660 out of the 2,016,593 organic visits
  • Conversion numbers cannot be shared but increased proportionally

By better aligning with real search behavior, Arc helped the institution:

  • Capture significantly more high-intent local searches
    Increase visibility for advisor-related queries across markets
  • Turn a single page into a major traffic and lead driver

Key Stats

increase in organic traffic YoY
0 %
share of site traffic from this page
0 %

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